7 comments

Algareto's picture
Algareto
216 pencils

Nice copy!

step 1 step 2's picture
step 1 step 2
38 pencils

Bad illustration.

white widow's picture
white widow
133 pencils

This copy is much better than the first´s ad

second_creator's picture
second_creator
754 pencils

nice

copywriter

omni's picture
omni
137 pencils

i think the copy is too long.

fala fulani's picture
fala fulani
254 pencils

Alot of that copy is really pointless. The thing about the digital watch, really!!! Its a waste of real estate, but it starts and closes nicely. Should have started more powerfully though.

JeffWalker's picture
JeffWalker
12 pencils

The visual(s) are not compelling enough to make people read all that copy–especially with the hand drawn type. However, what a strong tag line! That ad would be so much more effective if the tag line (Children who watch their parents smoke...), was just simply set on a white back ground. This is one of those cases where the art gets in the way of the message.

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