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Friends of Cancer Patients: Smart
Children who watch their parents smoke are twice as likely to start smoking.
Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Director: Magnus Olsson
Art Directors / Copywriters: Tim Bishop, Avinash Sampath
Illustrator: Gregory Ferrand
Retoucher: Jeroen Wartenbergh
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Comments
Nice copy!
Bad illustration.
This copy is much better than the first´s ad
nice
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
i think the copy is too long.
Alot of that copy is really pointless. The thing about the digital watch, really!!! Its a waste of real estate, but it starts and closes nicely. Should have started more powerfully though.