Frico Old Dutch Master: Captain

The only member of his crew worthy of sharing his Old Dutch Master was his own left hand.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Directors / Copywriter: Céline Artigau, Nicolas Hurez
Photographer: Vincent Dixon
Published: March 2008

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chinaski's picture
951 pencils

cheesy idea, nice art direction.

harrison bruce's picture
harrison bruce
112 pencils

It is indeed nice art direction, although if so inclined I hold my Old Dutch Master in my right hand.

vote4pedro's picture
4601 pencils

i like the other two. this one comes up a little short. not quite over the top enough.

Sharp's picture
216 pencils

I don’t mind the art direction but I wouldn’t mind seeing some different design treatments for each execution.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I would.
The art direction here is rather tasteful. And there's enough going on on the page as is. The only thing that should change from ad to ad are the center visual and the copy. No need to start futzing around with all the little chotchkes and different border treatments. I like how these are visually consistent.

capywriter's picture
5511 pencils

I agree the comment about the right hand...

Sharp's picture
216 pencils

I disagree Jet. I think it’s slightly lazy if you ask me. Now don’t get me wrong, I still think they’re good. But there is no reason why each execution can’t be treated differently while still maintaining continuity. Unless of course they were strapped for time and money.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I don't see it as a sign of laziness, but a sign of total control of an art director who knew exactly how he wanted the page to look and feel.
You're right when you said there's no reason why each ad can't be treated differently, but the same works the other way around, too. There's no reason to start adding different design elements or moving things around when the concept doesn't call for it, either.
You see laziness. But I see restraint.

vote4pedro's picture
4601 pencils

personally, i think different borders may have been a nice touch. assuming they all looked as nice as this. that said, that's coming from the point of view of viewing this in their books. from a consumer standpoint, no one would remember such minor details from one ad to the next. so it wouldn't make a difference.

judy.y's picture
79 pencils


JFDreamer's picture
176 pencils

True words Jet Propulsion Lab. Agree

Could "Céline Artigau, Nicolas Hurez" maybe share the experience, jajaja. Seriously, we people always comment on others work, so it would be nice to have the ad responsibles to say something from their own work too.

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