FreshLock: Raisins

Advertising Agency: DDB, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Director: Paul Chan
Art Director: Sum Leung
Copywriter: Paul Chan
Retoucher / Photographer: Steve Wong
Illustrator: Thomas Ho

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8 comments

GuestWednesday, October 13, 2010 - 13:00

I love the idea, fully marketable as well..

316 pencils

JeffGreenhouseWednesday, October 13, 2010 - 14:21

I get it, but it's a bit hard to pick up here with the raisins, since we're used to seeing them in smaller boxes of that same size.

Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com

146 pencils

ColishWednesday, October 13, 2010 - 14:42

Hard to understand.

GuestWednesday, October 13, 2010 - 15:11

i dont get it, can someone explain this?

436 pencils

PedestrianWednesday, October 13, 2010 - 15:55

Explanation: With Fresh Lock containers, that big box of food that you opened will stay as fresh as a bunch of little boxes that you never opened.

GuestThursday, October 14, 2010 - 01:06

Way to go Scam Chan.

GuestThursday, October 14, 2010 - 02:24

Quit giving Asian agencies a bad name, create something real for once.

2102 pencils

talkingisfreeThursday, October 14, 2010 - 04:33

winner

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