Fresh Mouth Freshener: Deodorant

Uvula self defence behaviour after exposure to bad breath.
Palatoglossal arch, Soft palate, Uvula, Small fragments of blue cheese and garlic from last night's pizza, Medical sulcus of tongue.
Fresh Mouth Freshener

Agency: Publicis
Creative Director: Capanescu Razvan
Art Director: Raluca Bararu
Copywriter: Dan Frinculescu
Illustrator: Sorin Sorasan
Via: gotads


PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I can't comment on this because I can't read most of it, and the parts I can, I don't get.

Maybe I'm just having a slow Monday.

ivan's picture

Just click the image for a bigger size. But for your convenience I now added the copy below the image in text format.

Ivan Raszl, admin of AotW

jennywhx's picture
1142 pencils

seriously, i can't read even i open it big.
you have a good eye, ivan.

Stigset's picture
1456 pencils

I don't get it, why does the uvula transform itself into a wunderbaum ? because it is a defence mechanism or because it just got a mouth freshner (symbolized by the wunderbaum) ?. Because a wunderbaum does'nt smell that good, so I hope it doesn't represent the freshner, and comparing them would be a bit disgusting.
Or maybe that's the point : the whole mouth stinks, so it needs a freshner. But in this case the wunderbaum is useless.

Nah I don't get this... and yet it seemed to be such a simple idea...

dave78's picture
40 pencils

Its lame

wgeddes's picture
298 pencils

yeah with so much art direction i hoped there would be a good punchline.

Vudu6's picture
81 pencils

Its very lame... actually its just over done. It would have been so much better if it was just the tree-freshner-thingy in the mouth without all the call outs and then the product pay-off. Just a thought!

dookievil's picture
92 pencils


Rog's picture
6094 pencils

Idea's a tad gross.
Is it the right idea?
We thinks not.

>>>> That's not an ad. THIS is an ad.

• ω •'s picture
• ω •
243 pencils

Thatz some weird art directing..why the fonts, ornamented corners and the textured paper?..

slim's picture
1047 pencils

The art direction's burnt yet the idea's under-done.

Piddy's picture
82 pencils

Its been done recently.

Desi's picture
1052 pencils

Nice art, i wish i could say the same about theidea/.

mrtalented's picture
2175 pencils

just lame. sorry.

Rog's picture
6094 pencils

So make it walk again, oh Lord!

>>>> That's not an ad. THIS is an ad.

ivan's picture

Sorry, I bumped this to the front just to show it together with the second execution.

Ivan Raszl, admin of AotW

pinkusfloydus's picture
90 pencils

AGAIN!!! Ivan, this was up just a week ago, wasn't it!

Tron's picture
174 pencils

feels forced.

very pretty tho.

Afronuts's picture
136 pencils

First of all, this idea has been used before

secondly this one was really forced. Too wordy.

A. J. SMITH's picture
2838 pencils

Not doing it for me.

I wouldn't be arsed to read it unfortunately.

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