French Red Cross: The light of donation, 3

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Advertising Agency: 6AM / Fullsix Group
Creative Director: Laurent Bodson
Art Directors / Copywriters: Eric Landowski, Julien Korach
Photographer: Marc Paeps
Account Directors: Tewfik Aïdh, Noémie Moisan
Published: December 2012

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8 comments

kleenex's picture
kleenex
28628 pencils

no no and no.

Picky1's picture
Picky1
215 pencils

Why does it remind me so much that old Cannes Lion ad for the BMW X5, with real horses under the hood ? Probably because of the same visual trick : a ray of light from the outside, through a hole shaped like the X5 radiator grille (or coin slot here).

By the way, I just cannot help myself : I am just wondering what would happen if a giant coin were inserted inside the hole... Ha ha !

To sum up : it is not only done, it is awkward.

Picky1's picture
Picky1
215 pencils
tazyboy's picture
tazyboy
777 pencils

Agreed Picky1..

chihirokiss's picture
chihirokiss
74 pencils

not perfect

Roger Keynes's picture
Roger Keynes
5498 pencils

Like.

Will Think for Salary

jrs's picture
jrs
397 pencils

Nice work

emiliete's picture
emiliete
646 pencils

Sutil, intelligent, I like it.

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