45 comments

jennywhx's picture
jennywhx
1142 pencils

haha. this cow is cute. i like the way they convey the message. nice.

chintan ruparel's picture
chintan ruparel
1516 pencils

damn good! cool stuff.

~ old habits die hard, older ones never do ~

fifthbullet's picture
fifthbullet
188 pencils

took me a while, but it's damn funny

drunk dave's picture
drunk dave
1066 pencils

Wickedly clever. Nice.

the_ashlands's picture
the_ashlands
1394 pencils

good idea here..but the photoshop job on the eyes is terrible...

pindaro's picture
pindaro
526 pencils

100% with the ashlands here.

sahir's picture
sahir
26 pencils

True...the photoshop work on the eyes could have been better.

addyhoch10's picture
addyhoch10
2592 pencils

funny idea!

kre8's picture
kre8
989 pencils

another classic from tbwa paris.
envious.

drizae's picture
drizae
503 pencils

What a fantastic idea, nice thinking, wish I'd done it! grrrr

Fail Harder.

hang-the-dj's picture
hang-the-dj
1262 pencils

Yay, a strong concept at last, how refreshing.

Justin's picture
Justin
176 pencils

The legend lives on.

Go Erik.

Alice's picture
Alice
18 pencils

Can somebody tell me where are the horns??? Everyone talks about eyes and nobody mentioned them poor horns!!! Or is it a special french breed?

ivan's picture
ivan

Bulls have horns, not cows I think. But than I though cows are purple until I was like 10. Too much exposure to Milka.

Ivan Raszl, admin of AotW

Alice's picture
Alice
18 pencils

Cows also have horns! :) At least all our cows, so I never saw one without :)

addyhoch10's picture
addyhoch10
2592 pencils
addyhoch10's picture
addyhoch10
2592 pencils

http://www.dennysbeerbarrelpub.com/cheese.jpg

oops, sorry

http://images.worldofstock.com/slides/NAN3662.jpg

it does look kinda strange with the ears pointing down, it just seems that something's missing...

Alice's picture
Alice
18 pencils

2 addyhoch10
"it just seems that something's missing..." (c)

May be...horns? ;-)
Can you explain this ad for me pls? Didn't get it :(

addyhoch10's picture
addyhoch10
2592 pencils

from now on there are 2 extra trains early morning and late evening.
that's why the cow can't have a good night's rest anymore.
why a cow? because that's probably what the passengers see on the track between Geneva and Marseille every time they're looking out the window.
why no horns? well as you said, it's just a special breed.

Alice's picture
Alice
18 pencils

2 addyhoch10
so I won a bet!!! Many thanks!
This is what I first thought about the lack of night rest for the poor animal and the tired eyes. But then a girl next to me said that the eyes have nothing to do with the whole pic and the main thing is the horns or the absence of them to be more exact. And she keeps on insisting :)))

addyhoch10's picture
addyhoch10
2592 pencils

well maybe i'm wrong and in france cows just lose their horns when too many trains are passing by. this cow just lost 'em so that's why she seems rather depressed.

Alice's picture
Alice
18 pencils

addyhoch10, which side you are on? (c) ;-) :)
My opponent supposed that one of the horns was knocked down by a train when the cow was coming to pasture in the morning, and another - when it was coming back home in the evening :))) That's why the animal looks so sad :)

Alice's picture
Alice
18 pencils

Oh... it's her sister :)

addyhoch10's picture
addyhoch10
2592 pencils

hey salamandos, thx for the link but... is this a real cow or just another 'be somebody else' ps2 ad?

salamandos's picture
salamandos
1947 pencils

real - I googled the term "french cow"

addyhoch10's picture
addyhoch10
2592 pencils

ok thanks but i got it ;)

salamandos's picture
salamandos
1947 pencils

but I'm not sure - the haircut keeps confusing me

addyhoch10's picture
addyhoch10
2592 pencils

haha yeah, strange haircut for a cow...
anyway, when i saw your cow pic it reminded me of this:
http://adsoftheworld.com/media/print/sony_ps2_eyes_4

ccousteau's picture
ccousteau
2 pencils

hi guys, i'm the copywriter of this ad and i confirm that the idea is in the eyes and not in the missing horns, i don't know how it is in other countries but here in france female cows do not have horns, so nothing is missing. it is just a cow tired of watching trains early morning and late evening :)

the_ashlands's picture
the_ashlands
1394 pencils

you should really have your designers go back and completely rework those eyes..

justpassingby's picture
justpassingby
1368 pencils

ccousteau, i hear that all the creatives at TBWA Paris have eyes like that cow, is that true? I hear they work you guys HARD and LATE

Alice's picture
Alice
18 pencils

Merci, Clemence :) But at least people know now that there's a place where even female cows have horns :)))

tiny_wordz's picture
tiny_wordz
325 pencils

great work clemence. great work, TBWA (as usual). from a disruptor from Nigeria. you guys rule!!!

_inkpact's picture
_inkpact
84 pencils

cool.
this guy has really nice stuff... (Erik Vervroeven, i mean...)

dubaipimp's picture
dubaipimp
24 pencils

maybe that guy but not everything comming from tbwa paris is great, i think this ad is just ok. nice art.

the_ashlands's picture
the_ashlands
1394 pencils

nice art?! wow

ivanlim's picture
ivanlim
262 pencils

actually, i've observed something about tbwa paris' postings.
if u check out the printed stuff, it all looks good.
like in archives.

but when they post it on the net, the colours get screwed.
probably why u see the photoshop work as bad...
... it was adjusted for print output.

ivan's picture
ivan

I think that is true.

Ivan Raszl, admin of AotW

deep_tracy's picture
deep_tracy
588 pencils

pretty funny. but i dunno. i don't like these cartoony ads.

me thinks's picture
me thinks
722 pencils

Oh my gosh..This is incredible. Good work, guys.

Shut Theory's picture
Shut Theory
515 pencils

keeping in my track box

Shut Theory's picture
Shut Theory
515 pencils

and by the way, there is no such thing as "female cows" :) cows are females, bulls are males

madmartigan's picture
madmartigan

Considering the time and money to produce this ad...the eyes qre not so bad done. ;)

PhanindraNarsetti's picture
PhanindraNarsetti
14 pencils

Well, i feel that generally during hot days, cows would like to graze during the the morning and evening. The extra trains timings collided exactly with the cow's grazing time and poor cow's life got even worse.

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