PRESENTSFashion

French Connection: Child

Do not dress like child.

Advertising Agency: Fallon, London, UK
Art Directors / Copywriters: Selena Mckenzie, Toby Moore
Photographer: Leila Naaman
Typographers: Philip Bosher, Monica Pirovana

Related videos by Shutterstock

18 comments

Roshan Quintus's picture
Roshan Quintus
669 pencils

DO NOT WRITE LIKE A CHILD - (may be i dont get this)

bite me

Guest's picture
Guest

@ roshan- looking at this copy..it should be...DO NOT WRITE LIKE CHILD......lol

Guest's picture
Guest

u certainly don't :|

Guest's picture
Guest

this is advertising for advertising people. If you're in the biz you laugh (possibly), if you're the average Joe, you think what the FCUK?

Roshan Quintus's picture
Roshan Quintus
669 pencils

Oh! we do advertising for advertising people ... ha haha so the target market is art directors and copywriters ... ha ha ahhh

bite me

atb2005's picture
atb2005
13567 pencils

What is it that you don't understand guys? Don't dress like a child implies, tongue in cheek, that some men dress silly. So the photo here shows what a man should be wearing so that he doesn't look like a child. Finally, I would not say that the people who buy French Connection are "average Joe's". Many of them are very fashion conscious, so they would not only "get" the campaign, they would also appreciate it.

Roshan Quintus's picture
Roshan Quintus
669 pencils

ok if they are not 'average Joes' y do u have to tell them not to dress like 'A' child. ?

bite me

Guest's picture
Guest

To make a brand statement, thus making the actual buyers more loyal to the brand? To make the potential buyers know and/or accept the brand? to gain adepts of those that believe that men should look like men? Could be. what do you think?

atb2005's picture
atb2005
13567 pencils

Since we are talking about men here, you'd be surprised how many guys have money, but no style. You can also say you like fashion, but not dress well. Again, the ad works.

ie06gg's picture
ie06gg
132 pencils

What I don't get is that you actually explained it to them. They clearly aren't the target demographics that's why they don't get it. This ad campaign has intelligent humor on its own right which also means you need the cultural knowledge to get the joke. They don't have it so they don't get it. Don't waste your time on them pls!

It's easier to criticize than to create.

Guest's picture
Guest

you just dont have a point of view. just trying to attack 'demography' 'Intelligence' 'cultur' and you are sure that you have something that 'They' dont have.

Billoughsby's picture
Billoughsby
5091 pencils

I am feeling around for the exact source of the ha ha here.

Why are quotes around this copy? Is the man in the picture saying the line? --Should "I" be the first word? Are we chuckling at speech patterns of immigrants, in effect? -- The old Peter Sellers Indian accent bit? Is this guy in on the joke? Are we laughing with him or at him or some other idea altogether?

No rating because I'll concede it escapes me. Not enough to go on.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Fallon is the most overrated agency.

Guest's picture
Guest

"french" connection
ever heard a french guy speak english?

Billoughsby's picture
Billoughsby
5091 pencils

"Do not speak like Akmed the Dead Terrorist."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

velle's picture
velle
1550 pencils

LOL

shahidali's picture
shahidali
4069 pencils

I think, there's a rugged manliness in the posture and a carefully portrayed carelessness that makes the man distinctive and unconventionally fashionable. I also think that the TG would appreciate it and it will also catch the eye balls. All in all, the best of the series. AD and CD(not in the credentials) gets my applaud.

shahid

Guest's picture
Guest

it talks to me and i love it

Log in or register to post comments