French Alzheimer Association: Frame, 2

In France, one million people can't get hold of their memories.

Advertising Agency: Saatchi & Saatchi Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Marc Thirouin
Retoucher: Panit Pundarik
Published: April 2009

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4 comments

Guest's picture
Guest

what the hell is in the frame? corrugated metal? weak campaign for an EASY EASY assignment

everartz's picture
everartz
7589 pencils

the headline seems that its giving a mere fact only, without directing the viewers to some solution or advice which makes it a bit incomplete for me, there should be something to associate with it. anyway its just an "ok" campaign, not so good.

| Everartz |

Guest's picture
Guest

They missed all the executional possibilities here by light years.

Guest's picture
Guest

I REALLY HATE that they did the same campaign 2x (once in 2007). http://adsoftheworld.com/media/print/france_alzheimer_locked_up_memori...
Hey Saatchi&Saatchi - Try doing a new campaign for your client? Maybe?

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