French Alzheimer Association: Frame, 2

In France, one million people can't get hold of their memories.

Advertising Agency: Saatchi & Saatchi Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Marc Thirouin
Retoucher: Panit Pundarik
Published: April 2009

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Guest's picture

what the hell is in the frame? corrugated metal? weak campaign for an EASY EASY assignment

everartz's picture
7611 pencils

the headline seems that its giving a mere fact only, without directing the viewers to some solution or advice which makes it a bit incomplete for me, there should be something to associate with it. anyway its just an "ok" campaign, not so good.

| Everartz |

Guest's picture

They missed all the executional possibilities here by light years.

Guest's picture

I REALLY HATE that they did the same campaign 2x (once in 2007).
Hey Saatchi&Saatchi - Try doing a new campaign for your client? Maybe?

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