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French Aids Awareness: Scorpion

French Aids Awareness: Scorpion
Your rating: None Average: 9 (229 votes)

The most entertaining AIDS campaign I've seen.

Credit: TBWA Paris

38 Comments

comme_des_yoyos's picture 6 pencils

Taiwan did something like this before, they have Bees and spider bla bla, but the art direction of these is better.

ivan's picture

Oh, I remember. I hope I can find it. The spider is really shocking. You're right these ones are quite similar to that campaign.

charles's picture

good thought but seen some where before....excuted well

Christine's picture

I find this a really revolting and offensive advertisement, and i am not an AIDS sufferer. this is no diferent than the contraversial scare campaign in the 1980s with the Grim Reaper. It is wrong to demonise and portray AIDS sufferers in this way, as though they are death incarnate. Many people i know with AIDS lead fulfilling lives and are even married. ads like this infer and reinforce old ideas about AIDS, where ppl thought it was dangerous to even touch or be in the same room with AIDS sufferers.

Alexis's picture

I agree with Christine, without a doubt it demonizes AIDS sufferers, it’s saying: “the person you sleep with may come with a sting in their tail/…a nasty bite/…are venomous. Watch out!” How Slaghuis can see it as solely the virus and not the person having sex is beyond me??! Sure the ad is visually arresting and so I want to like it and yes it will make people think twice, but it’s a massive step in the wrong direction of solving the real problem – people’s understanding of the disease.

Unfortunately AIDS sufferers find it difficult to be honest about the virus because they are demonized by ads like this so tend not to tell their sexual partners out of fear of the reprisals. Though reckless with other people's lives, an infected individual is so scared of being discovered that they won’t insist on wearing a condom. First imagine the fear of dealing with the virus, then imagine being portrayed as a scorpion and how scared you are that others will find out and then imagine lying in bed with your long term partner without a condom. Now that's scary.

Kirt's picture

So sleep with as many individuals with aids (since you are so sympathetic to the disease) get the diseases and get back to us. Since aids is so harmless and can be avoided as easily as wearing a condom.

Have fun! yours truly,

An uninformed safe individual

P.S. you too Christine

BlueKnight's picture

That was rude an uncalled for. They are only saying how that more ads should be informative about Aids rather than make everyone into an ignorant hate mongering hill billy.

Guest's picture

DEAR LORD ALL you people with all this negative words towards the aids compaign its something different and it gets people attention!!! remove the stick from your ass, stop and actually appreciate this new art instead of tearing everything apart!!!!!! i go to art school and i heard about this campaign i think its artistic and it gets peoples attention so it did it's job. Lets see your peoples art whose shitting all over this. Good job with sticking your negative views towards it.

Alcoatari's picture 2 pencils

The scorpion looks like an African EMperor Scorp, which is not inherently dangerous to humans, similar to a bee sting. Therefore I think the ad has missed its mark. Maybe a Brown Recluse, something that attacks you slowly, causing necrosis, would be more effective.

In the former context of the ad, it must be that their goal is to convince giant arachnids not to have sex with AIDs infested humans, and then, after seeing the good example set forth by these giant, but gentle, creatures, the youth of the world may be more careful about whom they sleep with.

BUT, if the ad is trying to to personify innocent arthropods as AIDs infested humans, personally I find this to be quite offensive and rude. And as a scorpio, I feel this ad campaign may be detrimental to my relationships and courting endeavors. I feel that the more stupid people of the world, and lets face it; thats most of the good looking ones, may subconsciously correlate scorpios with disease.

While this may not be a bad rule of thumb... It may prove fatally harmful to my own, along with countless other scorpios, "Game."

Guest's picture

Ummm, that's fine. You can just join us Cancers :)

Besides, sometimes it's a good idea to warn people about The Dangerous Scorpios ;)

As for my on topic note, art will always be up for interpretation. PETA could be all over this, so could the furry community. At least it's making people think and discuss. Although I agree with your idea with the brown recluse... perhaps it could have condoms on it's mandibles? :)

Guest's picture

No, that is man slaughter and warrants the death penalty. It really disgusts me how we let people willfully spread the virus. One reported infection after you have received test results, and you should be destroyed. There is a HIV positive german dude living in Thailand paying Thai girls to sleep with him, perpetual articles about him and how the Thai authoraties can't handle him because the law does not address this! hah! The law should never supercede common sense, and he should be shot and I can tell you without hesitation that I would end this kind of person in my own community. (Who am I to fly to Thailand?)

Guest's picture

I come from Sub saharan Africa where 40% of pregnant mothers tested at rural clinics are HIV+. People like you are directly responsible for its spread, will your hyper sensitivity and argument effectively blocking any kind of shock tactic. AIDS is a real threat, and you academic ponces in your glass towers need a wake up call. AIDS is very real, but is awfully academic when you are looking at warm willing flesh, this might lead someone to think twice and if a single person practices restraint because of this, the entire campaign is vindicated.

Feel free to have sex with HIV positive people while using protection by the way, place full faith in petri dish biology and selective scientific studies that reinforce your moral prejudices that we should not be scared of intimate contact with HIV positive people.

Slaghuis's picture

I don't think they are attacking the people suffering from the virus. They are saying that the virus is a killer, not the person.

ohingpong's picture 8 pencils

you mean the man is fucking a virus?

gabsternapster's picture 25 pencils

I thought it was the HIV virus, but the HIV virus is the person.
A person with AIDS will be offended.

I have mixed feelings. :(

buy by bye's picture 546 pencils

it's saying 'know who you are sleeping with'.. the person with the AIDS might not know they have AIDS and might infect others without knowing. it is saying don't sleep with just anything that walks by, make sure they are healthy.

- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -

sally morrison's picture

does anyone know where I can get the poster? My room mate really likes it!

Lachy's picture

Its saying dont fuck insects or youll catch aids!?!

Science Buff's picture

uhhh, scorpions and spiders are arachnids, not insects :P

Guest's picture

i just find the entire thing a bit creepy

Guest's picture

is it a woman or aman if it is agirl her ass is realy nice

Guest's picture

it's a guy..LOL

colethemole69's picture 3 pencils

WOW I WANNA GIVE THAT LADY WITH THE SPIDER A PUSSY LICKIN!

enwiiE's picture 21 pencils

hahahaaaaaaaa LOL

IrisAndSky's picture 25 pencils

cover that ass...but nice work

Fat-Phrank's picture 2 pencils

The poor scorpion now has AIDS. :(

Guest commenter's picture

bad

Guest's picture

i think i was more amused by the comments LOLZ

Guest's picture

WOWWWW I ENJOYED THE COMMENTS but i wonder if its a he or she . but sexy ass

ayashok's picture 20 pencils

wow
fantastic concept and execution

ayashok's picture 20 pencils

wow
fantastic concept and execution

Sven Gali's picture 845 pencils

terrible ad

raavigeorgian's picture 2450 pencils

rude ,,,but effective to the core

Guest's picture

As a person living with HIV, it offends me. I understand the prevention message, but the reality is, an ad should be done without offending anyone and still get a message across. It creates shame for the person that may contract this virus....no hope shot from you!

Guest's picture
9

It's an interpretative piece. There are almost innumerable different slants an observer could take looking at this advertisement. If you become offended by it, you've simply chosen a more negative viewpoint. There's no sense arguing over it because it exists, people will perceive it and make their judgement. If it differs from yours, there isn't much you're going to be able to do to prevent them thinking it.

Cheerriiee's picture 956 pencils

very sexy thou, i love this campaign!!

Guest's picture

Attn: Hospital in charge, doctor, all staff & AIDS patient (please
widely give it to your friend)

Eating very peppery fresh chili after eating AIDS
medicine one hour later can exert power of medicine up
to many times without damaging
human’s health

I am the chairman of National promotion of Buddhism, vegetable food
and prevention of cancer association. I have discovered that eating
very peppery fresh chili after eating AIDS, swine flu and
SARS, etc
medicine one hour later can exert power of medicine up to many times
without damaging
human’s health. The amount of chili can be maximum but not excess.
Our association address www.buddhism-food-cancer.org.hk

Hadrons's picture 5392 pencils
10

Great awareness campaign. Love the images.

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