Freelander 2: City vs Nature

Freelander 2 For all terrains

Advertising Agency: Young & Rubicam, NY, USA
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Global Creative Director: Graham Lang
Creative Directors: Graeme Hall, Menno Kluin
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Photographer: Levi van Veluw
Typographer: Lee Aldridge
Digital creative: Raul Pardo

Related videos by Shutterstock

38 comments

Guest's picture
Guest

Too big for the city

DarkSide's picture
DarkSide
1068 pencils

I rate the comments.

You may like or not like the idea, but the fact that the car is bigger then the city is irrelevant for the ad or its comprehension.

Comment Stars: 2,50

Guest's picture
Guest

Is that meant to be a ...dildo?

DarkSide's picture
DarkSide
1068 pencils

I rate the comments.

Half comment/half joke. We get that you don't like the idea that much, but your joke wasn't great either.

Comment Stars: 4,00

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Very abstract but I do like it. Not sure if it communicates enough though ;p

DarkSide's picture
DarkSide
1068 pencils

I rate the comments.

A real comment, objective.
I personally think it does communicate enough. Nothing new (On/Off Road) but it gets the message across.

Comment Stars: 6,00

Dzsoi's picture
Dzsoi
5268 pencils

Toy for the nature/city? I don't want to be a small, insignificant & consigned puppet in their hands. I want to conquer them!

DarkSide's picture
DarkSide
1068 pencils

I rate the comments.

This is the kind of comment that you get on focus group. Someone who is trying to say something rational and forgets that advertising is emotional.
You have the right to "troll" the makers of the ad, (that's why anonymous comments are for) but you are terrible at doing so. "Troll" them with something smart.
Are you an account person?

Comment Stars: 2,25

Dzsoi's picture
Dzsoi
5268 pencils

I rate your comments. You are a childish prick. Obviously you rate higher comments with positive attitude toward this ad regardlessly of the content. You like it. Okay, we understand ;/ don't have to attack everyone who disagree with you.
Moreover, FEELING small, insignificant, powerless and defensless IS an emotion, NOT a rational argument. It doesn't communicate the right attitude. It's not niggling, you God of Advertising, I have doubts about the whole strategy. Get it?

CommentStars: 1

DarkSide's picture
DarkSide
1068 pencils

Dear Dzoi.

I don't like the ad either, for me it's a 4,50 stars.

Your idea of rating the comments was done before (by me). So if you insist on copying me I guess you will end up in joelapompe's page.

Long live to trolling on internet!

Dzsoi's picture
Dzsoi
5268 pencils

Dear DarkSide.
It's not copying. It's turning your lame weapon against you. But I really shouldn't expect you to understand the difference. All your comments on comments were built from well known cliches used many-many times before to protect different ads... for example on this site. So much about copying ;/

talkingisfree's picture
talkingisfree
2565 pencils

I don't like it.

DarkSide's picture
DarkSide
1068 pencils

I rate the comments.

Ok, fair enough. You let others know your opinion, and that's it.
Avoiding the analysis you can't go wrong.

Comment Stars: 5,50

Fussy's picture
Fussy
38 pencils

Good one. Different. Fake but clever.

Fussicat

DarkSide's picture
DarkSide
1068 pencils

I rate the comments.

Good comment.
Objective. Concise. Honest.

Comment Stars: 6,50

thedesignaddict's picture
thedesignaddict
5329 pencils

Polished turd. Sorry.

DarkSide's picture
DarkSide
1068 pencils

I rate the comments.

Agree partially. that's not a great ad, (it wont make it to the shortlists) It relies more on execution than idea.
But to be called "polished turd" the idea should be much worst and the execution much better. The definition "PT" does not apply.

Comment Stars: 4,00

thedesignaddict's picture
thedesignaddict
5329 pencils

This idea should have died in the sketch pad - let alone making it on to the wall. I stick with my assertion; It's a turd that's been well polished.

sirvan's picture
sirvan
29870 pencils

It's come to this, has it?

+++

"I love some things, and don't love some other things."

DarkSide's picture
DarkSide
1068 pencils

I rate the comments.

Shakespeare.

Comment Stars: 4,50

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

I like the concept and the way it's put together, but I agree that the message might not be properly reflected in the visual. The vehicle is being held back and away from civilization by nature, but the vehicle ends up looking small and helpless, in need of defense.

DarkSide's picture
DarkSide
1068 pencils

I rate the comments.

Over analysis.
It's there, you said, you liked. Stop right there.
There is no reason to go beyond on the analysis, put your focus group hat and say something extremly rational and extremely irrelevant

Comment Stars: 3,50

Cheerriiee's picture
Cheerriiee
952 pencils

I like it, interesting to the eye.

DarkSide's picture
DarkSide
1068 pencils

I rate the comments.

Honest and clear comment. (Nice pic too)

Comment Stars: 6,00

Cheerriiee's picture
Cheerriiee
952 pencils

This is new to me, now rating for user's comments, thats nice!
u´re the cherry on the cake!

morse's picture
morse
14994 pencils

Interesting image, makes me think, but I fail to understand. Perhaps its just me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mdb1974's picture
mdb1974
411 pencils

Looks violent. Like the city is begging for it's life before being thrust through by rover wielding creature from the green lagoon.

ivan's picture
ivan

Here is the making of video: http://www.youtube.com/watch?v=ejGlh2QSV40

Ivan Raszl, admin of AotW

Reality Check's picture
Reality Check
1790 pencils

@ Ivan,

Is your iconic hat being dry-cleaned as to why you're not wearing it?

ivan's picture
ivan

It's a cold winter, I needed more serious headgear. :)

Ivan Raszl, admin of AotW

piratasolar's picture
piratasolar
149 pencils

Y&R, cada vez hace peores y peores avisos. todavía no entiendo como Land Rover los mantiene como agencia. o cómo aprueba estas piezas tan estúpidas.

shahidali's picture
shahidali
4063 pencils

Freelander is a nature friendly macho. The visual though obscure, finally i've interpreted it that way. Now, the copy's saying that its for all terrain. Well, landrover has always taken that route. Where's the connect between the visual and the copy?

shahid

Geimima's picture
Geimima
815 pencils

SICK!!! love it

life is a playground

breakinbri's picture
breakinbri
8 pencils

For one, before i saw the title, I thought it was aboout the medical marajuana laws in Cali..guess that's my own perception. Otherwise, too obvious.

Roger Keynes's picture
Roger Keynes
5497 pencils

Off off-road.

Will Think for Salary

manumartin5's picture
manumartin5
1202 pencils

Honestly, this is one of the best execution i have seen. Idea been off track .. :(

balloon trick's picture
balloon trick
9 pencils

If only they used their powers for good.

The Mad Adder's picture
The Mad Adder
212 pencils

Interesting art

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments