Freelander 2: City vs Nature
Freelander 2 For all terrains
Advertising Agency: Young & Rubicam, NY, USA
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Global Creative Director: Graham Lang
Creative Directors: Graeme Hall, Menno Kluin
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Photographer: Levi van Veluw
Typographer: Lee Aldridge
Digital creative: Raul Pardo
38 Comments
Too big for the city
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You may like or not like the idea, but the fact that the car is bigger then the city is irrelevant for the ad or its comprehension.
Comment Stars: 2,50
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Is that meant to be a ...dildo?
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Half comment/half joke. We get that you don't like the idea that much, but your joke wasn't great either.
Comment Stars: 4,00
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Very abstract but I do like it. Not sure if it communicates enough though ;p
http://jackmancer.com/
http://twitter.com/jackmancer/
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A real comment, objective.
I personally think it does communicate enough. Nothing new (On/Off Road) but it gets the message across.
Comment Stars: 6,00
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Toy for the nature/city? I don't want to be a small, insignificant & consigned puppet in their hands. I want to conquer them!
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This is the kind of comment that you get on focus group. Someone who is trying to say something rational and forgets that advertising is emotional.
You have the right to "troll" the makers of the ad, (that's why anonymous comments are for) but you are terrible at doing so. "Troll" them with something smart.
Are you an account person?
Comment Stars: 2,25
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I rate your comments. You are a childish prick. Obviously you rate higher comments with positive attitude toward this ad regardlessly of the content. You like it. Okay, we understand ;/ don't have to attack everyone who disagree with you.
Moreover, FEELING small, insignificant, powerless and defensless IS an emotion, NOT a rational argument. It doesn't communicate the right attitude. It's not niggling, you God of Advertising, I have doubts about the whole strategy. Get it?
CommentStars: 1
Dear Dzoi.
I don't like the ad either, for me it's a 4,50 stars.
Your idea of rating the comments was done before (by me). So if you insist on copying me I guess you will end up in joelapompe's page.
Long live to trolling on internet!
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Dear DarkSide.
It's not copying. It's turning your lame weapon against you. But I really shouldn't expect you to understand the difference. All your comments on comments were built from well known cliches used many-many times before to protect different ads... for example on this site. So much about copying ;/
I don't like it.
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Ok, fair enough. You let others know your opinion, and that's it.
Avoiding the analysis you can't go wrong.
Comment Stars: 5,50
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Good one. Different. Fake but clever.
Fussicat
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Good comment.
Objective. Concise. Honest.
Comment Stars: 6,50
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Polished turd. Sorry.
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Agree partially. that's not a great ad, (it wont make it to the shortlists) It relies more on execution than idea.
But to be called "polished turd" the idea should be much worst and the execution much better. The definition "PT" does not apply.
Comment Stars: 4,00
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This idea should have died in the sketch pad - let alone making it on to the wall. I stick with my assertion; It's a turd that's been well polished.
It's come to this, has it?
+++
"I love some things, and don't love some other things."
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Shakespeare.
Comment Stars: 4,50
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I like the concept and the way it's put together, but I agree that the message might not be properly reflected in the visual. The vehicle is being held back and away from civilization by nature, but the vehicle ends up looking small and helpless, in need of defense.
Jeff Greenhouse | http://www.JeffGreenhouse.com | http://www.201proof.com
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Over analysis.
It's there, you said, you liked. Stop right there.
There is no reason to go beyond on the analysis, put your focus group hat and say something extremly rational and extremely irrelevant
Comment Stars: 3,50
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I like it, interesting to the eye.
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Honest and clear comment. (Nice pic too)
Comment Stars: 6,00
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This is new to me, now rating for user's comments, thats nice!
u´re the cherry on the cake!
Interesting image, makes me think, but I fail to understand. Perhaps its just me.
What hath God wrought
Looks violent. Like the city is begging for it's life before being thrust through by rover wielding creature from the green lagoon.
Here is the making of video: http://www.youtube.com/watch?v=ejGlh2QSV40
@ Ivan,
Is your iconic hat being dry-cleaned as to why you're not wearing it?
It's a cold winter, I needed more serious headgear. :)
Y&R, cada vez hace peores y peores avisos. todavía no entiendo como Land Rover los mantiene como agencia. o cómo aprueba estas piezas tan estúpidas.
Freelander is a nature friendly macho. The visual though obscure, finally i've interpreted it that way. Now, the copy's saying that its for all terrain. Well, landrover has always taken that route. Where's the connect between the visual and the copy?
shahid
SICK!!! love it
life is a playground
For one, before i saw the title, I thought it was aboout the medical marajuana laws in Cali..guess that's my own perception. Otherwise, too obvious.
Off off-road.
Will Think for Salary
Honestly, this is one of the best execution i have seen. Idea been off track .. :(
If only they used their powers for good.
Interesting art