Agency Network: 
March 2012

Print advertisment created by McCann, Canada for Freedom to Thrive Foundation, within the category: Public Interest, NGO.

Psychological rehabilitation for children affected by war.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Copywriter: Natalie Greenspan
Art Director / Illustrator: Arron Isaac
Group Creative Directors: Troy McGuinness, Cam Boyd
Studio: McGill
Photographer: Philip Rostron / Instil Productions

Comments (15)

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Pombooie's picture
Activity Score 407

love it.

ZeSheep's picture
Activity Score 174


andylefty's picture
Activity Score 4535

Bit of a mash of images.

Rose Abraham's picture
Rose Abraham
Activity Score 62

Love the concept. The war aspect of it could have been more obvious in the visual.

Wordfruit's picture
Activity Score 1023

Not bad.

However good the concept is though, I wonder if an idea that makes use of a child's face in the image, could be more powerful.

MicheleVirgilio's picture
Activity Score 2617

I really like the concept. Good one for me

kleenex's picture
Activity Score 48950

bit great, but not bad.

chuckieT's picture
Activity Score 680

This piece of communication may raise awareness but doesn't give me a reason to care.

It feels like once they thought of their visual pun, they figured they were done. There is no real message. No call to action. No benefit of what these people do. That is the line between an attempt at winning awards and actually making an effective ad. The copywriter and CDs let the side down.

Vanjaaa's picture
Activity Score 26

The image seems a bit lacking.

dbor's picture
Activity Score 1455

I don't see the 'rehabilitation' on this picture. Rather, it's a test for Dexter's syndrome.

Divyashree Mangalorkar's picture
Divyashree Mang...
Activity Score 18

The Text and Visual don't necessarily give out the same message.. More on 'Rehab' and 'Children' visually would have made it look more impactful..

somecopywriter's picture
Activity Score 1113

Great concept, even though it uses a cliche, they have put a fresh spin on it.

chocop's picture
Activity Score 2

that, is a rorschach test (or one of it).
a psychological test for analyzing perception.
good ad

narahyanfong's picture
Activity Score 30

nice very nice!

花渣's picture
Activity Score 8

I do not see out is what mean