Freedom to Thrive Foundation: Rorschach

Psychological rehabilitation for children affected by war.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Copywriter: Natalie Greenspan
Art Director / Illustrator: Arron Isaac
Group Creative Directors: Troy McGuinness, Cam Boyd
Studio: McGill
Photographer: Philip Rostron / Instil Productions

March 2012


Pombooie's picture
407 pencils

love it.

ZeSheep's picture
174 pencils


andylefty's picture
4535 pencils

Bit of a mash of images.

Rose Abraham's picture
Rose Abraham
62 pencils

Love the concept. The war aspect of it could have been more obvious in the visual.

Wordfruit's picture
1023 pencils

Not bad.

However good the concept is though, I wonder if an idea that makes use of a child's face in the image, could be more powerful.

MicheleVirgilio's picture
2617 pencils

I really like the concept. Good one for me

kleenex's picture
41128 pencils

bit great, but not bad.

chuckieT's picture
680 pencils

This piece of communication may raise awareness but doesn't give me a reason to care.

It feels like once they thought of their visual pun, they figured they were done. There is no real message. No call to action. No benefit of what these people do. That is the line between an attempt at winning awards and actually making an effective ad. The copywriter and CDs let the side down.

Vanjaaa's picture
26 pencils

The image seems a bit lacking.

dbor's picture
1455 pencils

I don't see the 'rehabilitation' on this picture. Rather, it's a test for Dexter's syndrome.

Divyashree Mangalorkar's picture
Divyashree Mang...
18 pencils

The Text and Visual don't necessarily give out the same message.. More on 'Rehab' and 'Children' visually would have made it look more impactful..

somecopywriter's picture
1113 pencils

Great concept, even though it uses a cliche, they have put a fresh spin on it.

chocop's picture
2 pencils

that, is a rorschach test (or one of it).
a psychological test for analyzing perception.
good ad

narahyanfong's picture
30 pencils

nice very nice!

花渣's picture
8 pencils

I do not see out is what mean

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