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8 comments

Bye's picture
Bye
1468 pencils

The line is really awful, it could mean anything. The essence of the visual is nice, but why they've chosen to execute it like this totally escapes me. I'm generally not impressed with most that comes from Italy, can't say why.

puppiepoppy's picture
puppiepoppy
1636 pencils

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postman's picture
postman
951 pencils

If it was an ad for climbing equipment, it would make a bit sense.

otto54's picture
otto54
381 pencils

I remember something very similar for a dancing school.
Godd photo and artdirection, but where is the idea???

lorem_ipsum's picture
lorem_ipsum
194 pencils

I think that is a typical italian problem...
I have seen so much nice art-directed ads from Italy, but they mostly have no good idea...
why is that so?

fersvax's picture
fersvax
1237 pencils

Agree. Photographies are excellent, but conceptually, ideas are weak.

FER.

HeadOrange's picture
HeadOrange
12 pencils

Is it a refence to "Le Parkour"? That would be my first guess.

I agree with Lorem, nice art-direction poor concept overall.

mrtalented's picture
mrtalented
2175 pencils

another proof that shows good photo and art direction can't rescue the idea.

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