Freddy sportswear: One man theatre, 4

Freddy supporting the movement for inner joy and happiness.

Advertising Agency: 1861 United, Milan, Italy
Creative Directors: Giorgio Cignoni
Art Director: Giorgio Cignoni
Copywriter: Federico Ghiso
Photographer: Riccardo Bagnoli
Set Designers: Dafydd Griffith, Ben Moolhuysen
Published: September 2008

Related videos by Shutterstock

8 comments

SeanMartin's picture
SeanMartin

The whole series is gorgeously art directed, but to what end? What's being sold here? Yes, if you look at the campaign in toto, you can figure it out, but these things dont work in concert like that: each one has to stand on its own.

I love the look, but it really is style over substance.

inkk's picture
inkk
28 pencils

the movement for inner joy and happiness to what?
congratulations art directors.

Wordnerd's picture
Wordnerd
6662 pencils

the punchline indeed is crappy

Kateter's picture
Kateter
2020 pencils

totally agree. but if they correct that, this could be really nice.

BulbheaD's picture
BulbheaD
254 pencils

the italian ads come again. everybody leave your sanity at the door.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

theanc's picture
theanc
2778 pencils

I think they're trying to say that practicing a sport makes people feel better inside.
And for that, I salute them. Very nice campaign.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

SeanMartin's picture
SeanMartin

Nope. They're selling sportswear.

marcel7's picture
marcel7
996 pencils

Idea?

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments