Freddy: La Scala, 5

Make a move, make it happen.
The corps de ballet of the Scala theater moves with Freddy.

Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Pino Rozzi / Roberto Battaglia
Photographer: Satoshi Saikusa

6 comments

fersvax's picture
fersvax
1237 pencils

They're all kinda good looking, but, what is that supposed to mean???

FER.

jebus's picture
jebus
476 pencils

Cool visuals, fresh concept.

The way I interpret these is I think they're challenging the viewer to think of ballet not so much as people running around in spandex but more as an art form—performance art (which it is). The stage is their canvas, and what they do with their bodies is the 'paint' or 'graphics'.

purplesimon's picture
purplesimon
475 pencils

I think you've hit the proverbial nail on the head.

Arato's picture
Arato
84 pencils

Cool

thoainguyen's picture
thoainguyen
78 pencils

Do they advertise for shoe?

the_ashlands's picture
the_ashlands
1394 pencils

whats with the model universe or whatever those white balls are supposed to be??

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