Freddy: La Scala, 5

Freddy: La Scala, 5

Make a move, make it happen.
The corps de ballet of the Scala theater moves with Freddy.

Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Pino Rozzi / Roberto Battaglia
Photographer: Satoshi Saikusa
Via: ibelieveinadv

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Comments

fersvax's picture
Submitted by fersvax on Fri, 2007-02-23 00:14.

They're all kinda good looking, but, what is that supposed to mean???

Submitted by jebus on Fri, 2007-02-23 01:07.

Cool visuals, fresh concept.

The way I interpret these is I think they're challenging the viewer to think of ballet not so much as people running around in spandex but more as an art form—performance art (which it is). The stage is their canvas, and what they do with their bodies is the 'paint' or 'graphics'.

purplesimon's picture
Submitted by purplesimon on Fri, 2007-02-23 14:57.

I think you've hit the proverbial nail on the head.

Submitted by Arato on Fri, 2007-02-23 07:28.

Cool

thoainguyen's picture
Submitted by thoainguyen on Fri, 2007-02-23 12:23.

Do they advertise for shoe?

Submitted by the_ashlands on Fri, 2007-02-23 19:55.

whats with the model universe or whatever those white balls are supposed to be??

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