Freddy: La Scala, 1
Make a move, make it happen.
The corps de ballet of the Scala theater moves with Freddy.
Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Pino Rozzi / Roberto Battaglia
Photographer: Satoshi Saikusa


4 comments
I don't know much about dance so I can't tell if these work or not for their target audience but I do know good art direction when I see it.
Well said. Exactly my thoughts.
Ivan Raszl, admin of AotW
My first thoughts were 'what the f is that'.
My second thoughts were 'why the f did they do that'.
I also don't know much about dance, but I can tell that this is striking and would capture my attention if it were placed well.
Now I only worry that my comments won't be allowed!