Freddy: Human machine, Juice

Make a move, make it happen.
Human Machine Nº9. Orange squeezing machine:
The motion of the pedals is transferred to two cog wheels joined by a belt and thus to the orange squeezer, making it rotate rapidly. By pulling the handlebars towards yourself, the squeezer reaches one of the oranges on the wooden wheel overhead and extracts juice from it. The wheel can be turned manually to position another orange for squeezing. The juice flows along a tube and is collected in a container.

Advertising Agency: 1861 United, Milano, Italia
Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Riccardo Bagnoli
Published: September 2006