Freddy: Human machine, Applause
Make a move, make it happen.
Human Machine Nº6. Clapping machine:
Pulling the cord sets the mechanical wheel at the base turning. The wheel operates two mechanical arms, whose gloved hands come together to reproduce the sound of real applause.
Advertising Agency: 1861 United, Milano, Italia
Creative Directors: Pino Rozzi, Roberto Battaglia
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Photographer: Riccardo Bagnoli
Published: September 2006