Frazer Pan Flavoured Gum: Sarkari Babu

Keep your city clean.

In India, a huge percentage of the population chews Pan (Betel leaf). People generally spit the Pan juice out wherever they feel like.

Advertising Agency: Bates David Enterprise, New Delhi, India
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Creative Director: Nitin Beri
Published: October 2007

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graphikamaal's picture
111 pencils

I give 10/10 to this, the idea is quite simple and doesn't deserve but this is just as my support to the cause! The nuisance is not just limited to Pan spit but in general they have turned the whole country into a big trash bin.

sonucoues2002's picture
804 pencils

hit hai hit super hit

jazarah's picture
1262 pencils

nice, but I didn't get why they showed the people in the ads as if they were smoking, I thought it's an anti-smoking campaign at the first sight.

Jumo's picture
592 pencils

Me too. I don't understand (is it because i'm french ??)

Art Director FP7 Morocco

niranjanhg's picture
211 pencils

What hit?, the city becomes ful of Frazer Pan Flavoured Gum waste, instead of pan juice.

teenie's picture
1894 pencils

I thought these were for a nicotine gum. So I thought they were interesting. Before, you know...

graphikamaal's picture
111 pencils

@Jumo, @Jazarah
That is the typical style of spitting after chewing betel leaf/nuts.

Oh yes, that's another problem, but atleast lesser evil.

getconnected2001's picture
989 pencils

Gud work Bates!

If you love indian advertising, do visit
Amit Singh

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