Frazer Pan Flavoured Gum: Sarkari Babu

Frazer Pan Flavoured Gum: Sarkari Babu

Keep your city clean.

In India, a huge percentage of the population chews Pan (Betel leaf). People generally spit the Pan juice out wherever they feel like.

Advertising Agency: Bates David Enterprise, New Delhi, India
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Creative Director: Nitin Beri
Published: October 2007

Your rating: None Average: 4.1 (11 votes)

Comments

graphikamaal's picture
Submitted by graphikamaal on Wed, 2008-02-20 05:09.

I give 10/10 to this, the idea is quite simple and doesn't deserve but this is just as my support to the cause! The nuisance is not just limited to Pan spit but in general they have turned the whole country into a big trash bin.

www.graphikamaal.com

sonucoues2002's picture
Submitted by sonucoues2002 on Wed, 2008-02-20 06:23.

hit hai hit super hit
RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

jazarah's picture
Submitted by jazarah on Wed, 2008-02-20 08:09.

nice, but I didn't get why they showed the people in the ads as if they were smoking, I thought it's an anti-smoking campaign at the first sight.

http://jazarah.net/blog/

Jumo's picture
Submitted by Jumo on Thu, 2008-02-21 04:15.

Me too. I don't understand (is it because i'm french ??)

Submitted by niranjanhg on Wed, 2008-02-20 08:17.

What hit?, the city becomes ful of Frazer Pan Flavoured Gum waste, instead of pan juice.

Submitted by teenie on Wed, 2008-02-20 11:43.

I thought these were for a nicotine gum. So I thought they were interesting. Before, you know...

graphikamaal's picture
Submitted by graphikamaal on Thu, 2008-02-21 10:46.

@Jumo, @Jazarah
That is the typical style of spitting after chewing betel leaf/nuts.

@Niranjan,
Oh yes, that's another problem, but atleast lesser evil.

www.graphikamaal.com

Submitted by getconnected2001 on Thu, 2008-05-08 14:08.

Gud work Bates!

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh