Frazer Pan Flavoured Gum: Madame

Frazer Pan Flavoured Gum: Madame

Keep your city clean.

In India, a huge percentage of the population chews Pan (Betel leaf). People generally spit the Pan juice out wherever they feel like.

Advertising Agency: Bates David Enterprise, New Delhi, India
Art Director: Aneesh Jaisinghani
Copywriter: Sambit Mishra
Creative Director: Nitin Beri
Published: October 2007

Your rating: None Average: 4.7 (9 votes)

Comments

Could only be india. lame!

He who dominates often has no real friends...

Now, spit the Frazer Pan Flavoured Gum out wherever you feel like.How can this becomes the, keping the city clean!?

Who the hell spits while chewing a gum? These ads are illogical.

keep your city clean.Chew a pan flavoured gum,avoid paan.And when you ve got to spit,as habit would prompt you,hold your fingers as though youre gonna spit and blow a bubble. phew!!

gmint7's picture

:::J:::
is that how you spit ? between fingers ? or just in india?

wildbore's picture

Pan Flavoured Gum!!!........a nice local idea. good job guys keep it up!( both the agency and the manufacturing company)

Misstree's picture

Hold it, u guys. it works extremely well for India. Being Indian, i can easily identify with these ads. there r a very stereotypical set of people who chew paan in India and spit it out (much in the fashion shown). the paan splatters all over, leaving big, ugly red stains. compared to that gross scene, a chewing gum spit onto the road (even if it sticks 2 my shoes) is a much better sight. trust me on that one!!

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Not all who wander are lost.

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