France Info: Information is a vocation, 3

Information is a vocation

Euro RSCG C&O created an advertising campaign for the first French information radio, France Info. The campaign includes a series of 3 black and white posters and magazine adverts (photographer: Marc Gouby). Three people of the editorial staff have been shot to empower the idea that reporters are at the heart of information.

Advertising Agency: Euro RSCG C&O, Suresnes, France
Creative Directors: Olivier Moulierac, Jérôme Galinha
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Photographer: Marc Gouby
Production: Jeanne Halfon, Guillaume Talon
Agency Manager: David Millier

September 2010

1 comment

Hibon's picture
3734 pencils

Unfortunatly journalisme is like education (teachers) in France they have no more credibility.(just like advertising:-)
Concerning the campaign... little boring idea.

Simple ideas are the best !

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