December 2009

Print advertisment created by DDB, France for France Football, within the category: Recreation, Leisure.

He didn't have the hand of God just the feet.

Advertising Agency: DDB Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Monsieur Barbe

Comments (23)

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Highest Rated

mykk's picture
Activity Score 2

@lucdesaulniers I respect your opinion, but you don't need to speak like a retard, sorry.

franktrana's picture
Activity Score 99

Like the illustration

pez's picture
Activity Score 1804

i just like the copy... the illustration feels a little code for such a great player

akshaysrikar's picture
Activity Score 420

love them both.. copy goood....

i don know if it was intended.... but i feel the hand is like the Micheal Angelo's 'God and Adam' masterpiece.....
do anyone else see it... or is it jus me...

Brain-Art's picture
Activity Score 1101

I wonder what would Maradona think about this...oh yeah and Arsenal fans

Hiperion's picture
Activity Score 3138

What a great copy
what a great art :)
and so opportune...

lucdesaulniers's picture
Activity Score 1145

WTF has God has to do in all that s*it. I hope teams have talent..

shahidali's picture
Activity Score 4069

'hand of god' refers to the goal by Maradona (Great argentine footballer) against england. video footage revealed that the goal was made by hand (which is not allowed in football:-)) and hence maradona is famously quoted to have said 'that was the hand of god'


lucdesaulniers's picture
Activity Score 1145

I thought it was a goal made by the French team against..?. last summer to qualify for the World cup. probably got it wrong..

brandingworthspreading's picture
Activity Score 648

Exactly... "feet of God" is not good in this context just because the "hand of God" nickname for Maradona didn't refer to a good thing. It was an act of cheating. I don't like it.

mykk's picture
Activity Score 2

@lucdesaulniers I respect your opinion, but you don't need to speak like a retard, sorry.

De souza's picture
De souza
Activity Score 25

Sorry guy, don't you know the reference about Maradona's famous goal, called "the hand of God".
Sad to have to explain you.

Sure you're not a football fan.

morse's picture
Activity Score 17830

I'm guessing this is cool for those into football.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gon_enelcamino's picture
Activity Score 838

no entiendo el arte... los colores no tienen ninguna relacion con messi (ni en barcelona ni en la seleccion argentina ni en ningun lado) y la estetica en general no tiene nada que ver con el futbol

Adaddicted's picture
Activity Score 3435

I would not say its a great piece. But liked the way they portray Messi's talent!


montybd's picture
Activity Score 2

exactly! this is what i like :)

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

listenthinkimplement's picture
Activity Score 64


nezvanova's picture
Activity Score 13

great ad...for sports,very innovative.. i love football n i loved the ad

robbierae's picture
Activity Score 84

beautiful art direction

angieraj's picture
Activity Score 428

Absolutely love the copy, its strong enough to carry the comparatively weaker image. Can see the football fans loving this one!

Especially love the tie of God to Football since to some people sport is like religion! Just genius!


Cognito Ergo Sum

ek kanya's picture
ek kanya
Activity Score 814

very nice. loved it.

am an advertising junkie | read my flog at

Nhung Nguyen's picture
Nhung Nguyen
Activity Score 8

Love it for both copy and visual. I'm so ... in love with this print. Wow!

andyStock's picture
Activity Score 666

Only just realised that it is the hand from Michaelangelo's masterpiece - it all works so well now I realise that!!

Jay Pope's picture
Jay Pope
Activity Score 6

The illustration isn't as strong as the copy. Another issue I have with the ad is the fact that Messi did score a hand goal last year, before the ad is dated. :)