France Alzheimer: The fight, TNT

Without your support, her fight is already lost.

Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors: Florian Roussel, Olivier Gamblin
Copywriter: Guillaume Blanc
Photographer: Yann Forhan

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16 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I suppose they wanted to make it look like TNT. I saw that in the title, only after I was puzzled with the image.

And even now it doesn't make much sense to me ;p

F.Abboud's picture
F.Abboud
218 pencils

This is the problem here! Thanks to the title we got the idea but what will be the situation if I am just flipping a newspaper in Paris, will the Ad comes with a title!

Hibon's picture
Hibon
3731 pencils

Without your support, this idea is lost.

Simple ideas are the best !

Guest's picture
Guest

I see it more wide a little, with the stove forgotten on and she also forgot there was light. but clearly kind of fuzzy concept.

Cheerriiee's picture
Cheerriiee
952 pencils

i like it, very sutil tho.

Guest's picture
Guest

Brilliant!!! Simply brilliant. It's not hard to understand when you realise what the advert is for.

Guest's picture
Guest
Billoughsby's picture
Billoughsby
5091 pencils

I've seen this whole campaign before, but I can't recall where.

BA-DOOM CHA!!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I've seen this whole comment before, but I can't recall where.

Billoughsby's picture
Billoughsby
5091 pencils

...and you were going to add the BA-DOOM CHA coda, but you forgot to.

BA-DOOM CHA!!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

too subtle some may say. but i like it

Phil Lestino's picture
Phil Lestino
1672 pencils

with candles that size the birthday cake must be enourmous!

andyStock's picture
andyStock
666 pencils

How is she holding that many candles??? Her hand isn't even gripped around the ones at the bottom of the bunch. Poor idea, poor campaign.

Guest's picture
Guest

Obviously you didn't see the string holding the candles together...

fotdot's picture
fotdot
659 pencils

A bit disturbing.

Dzsoi's picture
Dzsoi
5269 pencils

This is brillant! You look at it - it's confusing, you feel retarded because you don't get it -> then you feel sorry for those with mental dementia and support them.

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