France Alzheimer: The fight, Bazooka

Without your support, his fight is already lost.

Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors: Florian Roussel, Olivier Gamblin
Copywriter: Guillaume Blanc
Photographer: Yann Forhan

Related videos by Shutterstock

11 comments

dadada's picture
dadada
1719 pencils

nothing outstanding

Everybody is creative, be yourself.

F.Abboud's picture
F.Abboud
218 pencils

I think they pushed it too much with these visuals! All visuals treat the Alzheimer patients as terrorists/rebellion which is neither fair nor correct! I think a TVC for this subject, with a different strategy, would give more support for this campaign.

capywriter's picture
capywriter
5511 pencils

Just a thought... people that age probably experienced the second world war. It sticks in their memories for life. Even after so many years my grandfather still talks about the war. With his memory fading those things will stay with him forever, even when Mr. Alzheimer is taking over.

F.Abboud's picture
F.Abboud
218 pencils

I understand where you come from and I appreciate your POV; but what if my grandpa wasn't a soldier? and definitely my grandma wasn't a revolutionary Molotov Cocktail fan! I still feel they pushed it too much

keithstoeckeler's picture
keithstoeckeler
425 pencils

Pretty powerful campaign/visual.

Phil Lestino's picture
Phil Lestino
1670 pencils

Watch out...he's got a carpet!

m.guney's picture
m.guney
67 pencils

these are so close...

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

This is such a literal interpretation of the thought...

Here's a novel idea, why don't you try and be creative and think a little bit lateral for a change...

Guest's picture
Guest

That's pretty forced.

jamesrothenburg's picture
jamesrothenburg
554 pencils

That's pretty forced.

Blackvertising's picture
Blackvertising
33 pencils

:)

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments