France Alzheimer: Locked up memories, 1
In France, one million people can't get hold of their memories.
Advertising Agency : Saatchi & Saatchi Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Yann Le Pape
Published: September 2007
14 comments
good work! cool yeah
Makes me feel really sad inside.
Ivan Raszl, admin of AotW
nothing outstandingly creative, but good solid n sincere work!
besides, neat art!
Sad. Really sad. But if it raises awareness, it did what it is supposed to do.
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trés Roussel
Ahhh... I think these adverts were nice. But, uhhh... Which avderts were they?
Compelling and graceful thinking. Lovely work.
>>>> Go Power >>>>
>>>> That's not an ad. THIS is an ad.
Yeah I dig these too, though I think the line is a little weak (which could be the translation?)
Man...this one is one of the best campaigns which has recently appeared here on this site. Simple, extremely powerful and very direct to the point. Makes you think......
Good work Satchi.
What is being said is being said brilliantly. But to whom, why and what is to be achieved through it! The answers I guess wouldn't make it such a brilliant advertising idea.
Love it. Great idea for a complex disease, which there are no cure for.
Lovely - right on message and very sad. Powerful stuff.
I can't remember the last time I saw a good Alzheimers Ad.
Count it bitches!
very "early 90s". kinda okay. i hate the composition in this picture though