France ADOT: White pride

It's never too late to become a better person. Donate your organs after your death.

Advertising Agency: CLM BBDO / Boulogne Billancourt, France

Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Head of Art: Sylvie Etchemaïté
Art Director: Lucie Valloton
Copywriter: julien Perrard
Photographer: Yann LePape

April 2010


angieraj's picture
428 pencils

Interesting, but why would someone with this ideology donate their organs which might go to anyone?

This ad asks to change an entire personality AND give away organs which is not a small donation. Honestly question the effectiveness of it.

Cognito Ergo Sum

RSimmonds's picture
68 pencils

Bingo... Sure the art direction is solid and its a solid concept but the effectiveness isn't there.

You can't change the way someone thinks in a few words...

Maybe its reverse psychology and is targeting the people who would be offended by the Tats...

Phil Lestino's picture
Phil Lestino
1684 pencils

Maybe because they are so neanderthal that they hadn't thought things through....or they think scars look tough.......who knows

xcreativity's picture
2374 pencils

strong, but i wonder how effective it'll be

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monsieurange's picture
520 pencils

Just good

jsjv's picture
41 pencils

I like the concept and I think it makes sense. As the line says, it's never too late to be better, which they're taking to the next level, meaning even after you're dead. So a person can change in life even if he's on his death bed and even after.

Adaddicted's picture
3435 pencils

like the campaign.


checkhill's picture
465 pencils

this ad targets a..holes who get scared as they get closer to death and beyond, so the decide to do some good and donate their organs. i don't think you'll get quality organs from these people. Still nice campaign and visuals.

Brent_Blair's picture
75 pencils

I don't know if I agree with this ad being forced... I have an old tattoo, that doesn't represent my current mind state. I think this Ad is solid!

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