You can be a hero after you die
Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Cédric Delsault
Art Buyer: Sylvie Etchemaité
Account manager: Pascal Couvry
Published: May 2008
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33 Comments
the superhero pose is strong, but the context is a tad scary.
but i like it.
Like the idea.
Agree, a bit weired.
Ha, ha, ha. You decided to take your picture off. Full marks to you, getconnected2001.
this is good, and somehow the presence of the dog makes it better
how was he being a hero before he died? by crossing the road?
by having organ donor pledge.
well done.
A nice execution for a good idea and a great cause.
Good ideia and nice execution. Congratulations.
Pedro Paes
www.labomboneracriativa.blogspot.com
Yeah, rocks!
maybe quiet strong for mum,
but for me really works.
Also It's a nice photo.
SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva
SALVA.
www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain
Can social advertising be banned? For ever? Or better abolish the Lions social categories and spare us ugly deaths and Bush every other fucking day.
一张好照片~~~~~除此外,JUST A NICE PHOTO.
nice job. it could be better if the blood looking like superman's cloak.
good idea!... bad, bad, very bad execution.
'in fact he was crossing on zebra, hit by the other car and landed on the windshield of the green car driven by the lady.
Pathetic scenes... full of drama... poor super hero ; (
withalltherespects
GOOD??? THIS IS AWFUL! SO OK, LETS DONATE ORGANS AND ENCOURAGE TO DRIVE LIKE MANIACS!
I'd say his organs would be fucked after being hit like that. Should have been a campaign too
DISTASTEFUL
well..
in my humble opinion
if you die hit by a car
is the organ still in good condition?
end of joy, enjoy
this is soo stupid! yeah, leave the impression of the own horrible death instead of something living thanks to the donor. this will rather get people NOT to donate organs
interesting shot..like your spirit ascending, looking down at your body, weird.nice though
Nice thought!
que estupido.. es poco pertinente..
[ http://eltubedeyou.blogspot.com ]
it could have been done by using a white outline around the victim, or a blue/black tent over the body, where police usually use for dead victims instead of showing the person himself. bit distasteful, but the concept is there. strong visual but too strong for a campaign ad for organ donation pledge.
sad copywrite
Not a good way to sell the idea. It's cool to show the consequences of donating not the means.
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In bad taste. There's nothing funny about death. Quite clearly, the creatives who can relate being hit by a car with a comic-strip heroic pose have never lost a loved one through a car accident. Shame on their creative directors and their dumb-ass client.
stupid!
Now THAT makes me wanna pledge my organs...
See that hole? Still a nice looking guy though.
Ma come state?
Cittewende!
I published my opinion in my blog: http://www.putsgrilo.com/propagandas/propaganda-com-humor-negro-doacao...
Thanks.
Marlio
PutsGrilo!com
www.putsgrilo.com
so many lives are lost evey year in accidents..
nice issue...
i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.
The winner gets to win a cash of US $ 11,000. there is no entry fee for this.
Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.
u can visit www.concernedcommunicatoraward.org for more details.
I think this is really strong. Great work