France ADOT: The Accident

You can be a hero after you die

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Cédric Delsault
Art Buyer: Sylvie Etchemaité
Account manager: Pascal Couvry
Published: May 2008

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34 comments

dangerdude's picture
dangerdude
58 pencils

the superhero pose is strong, but the context is a tad scary.
but i like it.

getconnected2001's picture
getconnected2001
989 pencils

Like the idea.
Agree, a bit weired.

Penguin's picture
Penguin
42 pencils

Ha, ha, ha. You decided to take your picture off. Full marks to you, getconnected2001.

cp's picture
cp
354 pencils

this is good, and somehow the presence of the dog makes it better

kre8's picture
kre8
989 pencils

how was he being a hero before he died? by crossing the road?

chinaski's picture
chinaski
946 pencils

by having organ donor pledge.

maxime landsheere's picture
maxime landsheere

well done.
A nice execution for a good idea and a great cause.

Lip's picture
Lip
234 pencils

Good ideia and nice execution. Congratulations.

Pedro Paes
www.labomboneracriativa.blogspot.com

salvarredy's picture
salvarredy
352 pencils

Yeah, rocks!
maybe quiet strong for mum,
but for me really works.
Also It's a nice photo.

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

Temple's picture
Temple
9613 pencils

Can social advertising be banned? For ever? Or better abolish the Lions social categories and spare us ugly deaths and Bush every other fucking day.

叶颢's picture
叶颢
168 pencils

一张好照片~~~~~除此外,JUST A NICE PHOTO.

c's picture
c
35 pencils

nice job. it could be better if the blood looking like superman's cloak.

RLZ's picture
RLZ
55 pencils

good idea!... bad, bad, very bad execution.

Adaddicted's picture
Adaddicted
3435 pencils

'in fact he was crossing on zebra, hit by the other car and landed on the windshield of the green car driven by the lady.
Pathetic scenes... full of drama... poor super hero ; (

withalltherespects

The Pope's picture
The Pope
124 pencils

GOOD??? THIS IS AWFUL! SO OK, LETS DONATE ORGANS AND ENCOURAGE TO DRIVE LIKE MANIACS!

mlsman5000's picture
mlsman5000
128 pencils

I'd say his organs would be fucked after being hit like that. Should have been a campaign too

armand1's picture
armand1

DISTASTEFUL

JamurPutih's picture
JamurPutih
263 pencils

well..
in my humble opinion
if you die hit by a car

is the organ still in good condition?

end of joy, enjoy

Wordnerd's picture
Wordnerd
6662 pencils

this is soo stupid! yeah, leave the impression of the own horrible death instead of something living thanks to the donor. this will rather get people NOT to donate organs

j4son's picture
j4son
266 pencils

interesting shot..like your spirit ascending, looking down at your body, weird.nice though

Guest commenter's picture
Guest commenter

Nice thought!

robottttrockkkk's picture
robottttrockkkk
814 pencils

que estupido.. es poco pertinente..

[ http://eltubedeyou.blogspot.com ]

phoonCK's picture
phoonCK

it could have been done by using a white outline around the victim, or a blue/black tent over the body, where police usually use for dead victims instead of showing the person himself. bit distasteful, but the concept is there. strong visual but too strong for a campaign ad for organ donation pledge.

extraboy's picture
extraboy
91 pencils

sad copywrite

theanc's picture
theanc
2774 pencils

Not a good way to sell the idea. It's cool to show the consequences of donating not the means.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

skinny's picture
skinny
161 pencils

In bad taste. There's nothing funny about death. Quite clearly, the creatives who can relate being hit by a car with a comic-strip heroic pose have never lost a loved one through a car accident. Shame on their creative directors and their dumb-ass client.

Guest commenter's picture
Guest commenter

stupid!

RotoBozo's picture
RotoBozo

Now THAT makes me wanna pledge my organs...

lowieke1984's picture
lowieke1984
2 pencils

See that hole? Still a nice looking guy though.

Farfa's picture
Farfa
97 pencils

Ma come state?
Cittewende!

Marlio's picture
Marlio

I published my opinion in my blog: http://www.putsgrilo.com/propagandas/propaganda-com-humor-negro-doacao...
Thanks.
Marlio
PutsGrilo!com
www.putsgrilo.com

rachael.jones's picture
rachael.jones
50 pencils

so many lives are lost evey year in accidents..
nice issue...

i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.
u can visit www.concernedcommunicatoraward.org for more details.

art.vs.commerce's picture
art.vs.commerce
566 pencils

I think this is really strong. Great work

DesignDine's picture
DesignDine
1304 pencils

Perhaps a good work but makes me uneasy.

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