Agency Network: 
April 2010

Advertising Agency: CLM BBDO / Boulogne Billancourt, France

Print advertisment created by BBDO, France for France ADOT, within the category: Public Interest, NGO.

It's never too late to become a better person. Donate your organs after your death.

Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Head of Art: Sylvie Etchemaïté
Art Director: Lucie Valloton
Copywriter: julien Perrard
Photographer: Yann LePape

Comments (11)

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rawaa's picture
Activity Score 35

stitches look painful, other than that. new idea...

Phil Lestino's picture
Phil Lestino
Activity Score 1684

The stitches are not painful..........The guy is dead...thats why they have taken his organs for transplant

Adaddicted's picture
Activity Score 3435



xcreativity's picture
Activity Score 2374

bad art

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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shaun1800's picture
Activity Score 293

I don't think the art is as poor as it is realistic. Have you seen the tattoos some of these people have? It's not exactly da vinci stuff...

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Nice surprised so many people have missed the point

perromalo's picture
Activity Score 429

it took m e a while to understand that the tatooed guys were actually dead, and that they were organ donors at the end of their life. Difficult to get it.

dsklan's picture
Activity Score 1926

so if i donate my organs, at least i would expect that the doctors stitch the wound correctly....especially if theres a tattoo!

Wordnerd's picture
Activity Score 6692

Imagining there would be a black guy with the heart of a nazi really tickles my brain. or a eco activist demonstrating yelling with the lungs of an oil-industry billionaire. i think there is more in this idea than that.
But it's not bad

dirty sanchez's picture
dirty sanchez
Activity Score 6

Kind of way to moralist!

Arnav's picture
Activity Score 166

they(Dr) messed up the tattoo