France Adot: Crash

Driving fast, drunk and without a seatbelt is a good way to save a life.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefbvre
Art Director: Nicolas Hurez
Copywriter: Julien Perrard
Art Buyer: Sylvie Etchemaite
Account Director: Nicolas Fabre
Head of Planning: Guillaume Martin
Photographer: Anthony Lietart
Production: Mécanique Générale
Published: April 2013

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5 comments

VinnyLakselv's picture
VinnyLakselv
108 pencils

A good, but dangerous way of ads. Imagine if people don´t read the signature??? By the way, really good copy...

Luis XIV's picture
Luis XIV
58 pencils

The three ads don't talk to each other. This one is the best copy. I think you should follow this line and make more 2.

Au revoir!

Le publicité c'est moi

Arnav's picture
Arnav
168 pencils

Either I don't get it or.... you really mean that people should kill themselves in order to save others live by donating organs? WTF

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

mixing two messages

Mongoose's picture
Mongoose
4981 pencils

I dont get what idea they are selling here!

Make the logo Bigger and the black, Darker!

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