It's hard to tell your son that you won't be there for his birthday. It's even harder to tell him that you won't ever be there for his birthday.
Print advertisment created by BBDO, France for France ADOT, within the category: Public Interest, NGO.
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefbvre
Art Director: Nicolas Hurez
Copywriter: Julien Perrard
Art Buyer: Sylvie Etchemaite
Account Director: Nicolas Fabre
Head of Planning: Guillaume Martin
Photographer: Anthony Lietart
Production: Mécanique Générale
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