France ADOT: Cake

It's hard to tell your son that you won't be there for his birthday. It's even harder to tell him that you won't ever be there for his birthday.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefbvre
Art Director: Nicolas Hurez
Copywriter: Julien Perrard
Art Buyer: Sylvie Etchemaite
Account Director: Nicolas Fabre
Head of Planning: Guillaume Martin
Photographer: Anthony Lietart
Production: Mécanique Générale

April 2013


VinnyLakselv's picture
110 pencils

It´s hard to have to read the text below the ads to know what is written over there, isn´t it Art Director?????????

kleenex's picture
40716 pencils

Font Fail.

jonrivas's picture
27 pencils

Had to read it at the description. Nice campaign though.

Naser_K's picture
173 pencils

I don't understand why the copy wasn't directed at the audience (potential donors) rather than the ill person.
something like "It's hard to tell a child that his parent won't be there for his birthday, it's even harder to tell him that they won't ever be there for his birthday".

LittleJoe's picture
345 pencils

Is the paren't speaking to the donors, don't you think?
Wrong type for me

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