Everything you don't want to know.
24 hrs news channel.
Agency: Marcel Paris, Paris, France
Creative Directors: Fred & Farid, Piacentini Sebastian, Gregoire Chalopin
Art Directors: Piacentini Sebastian, Gregoire Chalopin, Tristan Dubois
Copywriters: Piacentini Sebastian, Gregoire Chalopin, Tristan Dubois
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33 Comments
very good
not sure what it is about.
third world refugees, energy trade, sense of guilt, corruption?
the nuke ad shows 2 different sides. if read literally it says you see the power plant but not what it can also be (ab)used for.
this one and the lebanon one are not working like this. the tip of the iceberg (i.e. what we think to know about africa / lebanon) doesn't take the shape of something else. so if read literally this would say we see marocco, algeria, tunisia etc and miss the rest.
what i understand is ... just a little part of this world is over the water..... great work
It means only a small part of the problem is visible to us and that another, much larger issue lies beneath the surface. And what do icebergs do? They sink ships. Ie they're a menace.
It's fairly obvious to me, but the africa layout is the only one that really works. The rest are shoehorned into place.
i always thought that a slip of the lips sink ships...
i always thought it was...loose lips sink ships...
www.ashlandic.com
In 1945, now it's more like, Poor manegement of aging naval fleets sinks ships.
Doin' it for the points
hahah...
www.ashlandic.com
http://www.adcouncil.org/files/loose_lips_poster.gif
you live and learn.
guess its both...sorry....
http://www.folkloretheatre.com/images/loose_lips_logo.gif
www.ashlandic.com
Not sure that the copy sells.
Graphic though is three thumbs up.
oh c´mon! we all know Africa is one social problem after another...
well, like asia, europe and america!
I think this ads are trying to stop shallow thinking like that - alucinea.
The campaign is about 'tip of the iceberg' and if all you know about Africa is social problems and problems only then you only know what your media has chosen to feed you.
Oh c'mon yourself! I'm really tired of this information imbalance the third world countries suffer. It's not like the rest of the world doesn't have one social, economic and God-knows-what-else issues hanging on its tail!
No offense, but I think you need to research your statement properly.
BrandSurgeon
Most times, worst enemies used to be best friends...
last comment was for allucinea
BrandSurgeon
Most times, worst enemies used to be best friends...
I would do it with all countries, Africa, Europe, Asian...
Wow. I admire you. High five. Better wear protection though.
I've decided I hate signatures.
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I've decided I hate signatures.
I don't like the idea that africa means trouble. Sounds a little bit ethnocentric. Prefer that one with the nuclear plant.
Are you Guys stupid its The Top of the Iceberg not less not more.
Isnt graet but its good thinking.
i'm not stupid, i'm WITH stupid ---^
just kidding. thanks for explaining it.
Dear Dave
You heinous twat. No one can be called stupid for misunderstanding an ad. It is the job of the ad to make itself understood. It is not the job of the reader to "get it". If there is some confusion as to the message of said piece of communication it is obviously a crap ad. Not more, not less.
And by the way it is the "tip" of the iceberg.
Now get back to the cutting board and mount something. Idiot.
Maybe some people just can't understand ?
If people think that the state of Africa is comparable to those of Europe or United States, I must admit they can't see what I mean with this visual ...
Ok Mighty ham i appologize for my rudeness ;).
But I couldnt believe that you dont get it, because its so simple, but perhaps its not.
And you are right its the Tip.
Great picture language.
Vive La Aducation!
Dont you remember the same iceberg concept for a newspaper in south america... i cant remember brazil or mexico?? The illustrations were drawn by hand... the headline was 'the newspaper that goes deeper'. It was right here on AoTW website !!!!
So how do you feel about linking it
Then we can compare the execution.
My money is on this one, it looks so great ^^
Vive La Aducation!
From when did Africa turned from hot desert to an iceberg? This ad is selling the news channel....can't believe!
Its not the illustrations but the concept...
Can't find it again on AoTW, please check this link
http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=diario+de+sao...
Ok, I can see.
So do you think that is a bad thing, or makes this campaign "lesser"?
Vive La Aducation!
i am just curious to know who did it first ? ;o)
That's a just desire ;)
Probably you can find a "top of the iceberg-pun" in some ad from 1912 ;)
Wouldn't surprise me.
Vive La Aducation!
if it means that a small part of the problems is obvious to us
so its a lie, even if it looks nice, if the part over the water means that its above the boverty level or any thing in this direction, it would make more sense, if it means that the part above the water is the saved part of afrika it would make more sense, but then u will need to have a big crane up there:)