20 comments

Londonpride's picture
Londonpride
169 pencils

great work.
cannes.

Vicky's picture
Vicky
375 pencils

How can these be Cannes material? Because it uses the same concept of Head for PS2? Because its complexity? Because it took a lot of time to do?

Done a lot of times before in better ways!

copywritter6's picture
copywritter6
44 pencils

Not only it shows how it works but also give a clear opinion in each ad.

futura's picture
futura
148 pencils

Like it.

Alexandre's picture
Alexandre
55 pencils

Yes, perhaps Cannes. Because jury doesn't mind if it is the same idea and realisation as Coke or Playstaion (head)...

copywritter6's picture
copywritter6
44 pencils

Doesn't look like playstation at all to me!

Great jobs guys

Totto's picture
Totto
685 pencils

impressing...

Intelligent ads are the need of the hour.

liar's picture
liar
386 pencils

I don't understand why is this great work. Please sheer some light. It looks so complex and turn people off.

Alexandre's picture
Alexandre
55 pencils

The idea to show the underground of how something works, reminds me the head of playstation, and the coke distributor. Of course not "exactly" in the same way, but in the idea, all this is cogs.
Nothing new.
Nice, but not new.

seventysixer76's picture
seventysixer76
105 pencils

Ivan, do you have the credits on this campaign?

Mortadella's picture
Mortadella
18 pencils

Nice artwork. But idea same with PS2 ad.

Joe76's picture
Joe76
772 pencils

Really great work. Well done!

chintan ruparel's picture
chintan ruparel
1516 pencils

this is fuckin gr8!! definitely cannes!

~ old habits die hard, older ones never do ~

addyhoch10's picture
addyhoch10
2592 pencils

great campaign.

paranoiart's picture
paranoiart
70 pencils

exc vuelta

BRASILEIRO-NATO's picture
BRASILEIRO-NATO
26 pencils

NAICE

mrtalented's picture
mrtalented
2175 pencils

visually brilliant. conceptually not that brilliant. changing the line may help.

fractalrene's picture
fractalrene
1506 pencils

The artwork is good, but not brilliant -the repetition of some objects without any edition kind of nags me- but i like the idea, a nice visual device for a deterministic model.

Byte's picture
Byte
327 pencils

Nice series!
Cannes!

Byte!

RogerMoreda's picture
RogerMoreda
21 pencils

great work guys!

fantastic!

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