France 24: Finance
Beyond the news. France 24
Advertising Agency: Marcel, Paris, France
Creative directors: Anne de Maupeou, Frederic Temin
Copywriter: Eric Jannon
Art director: Dimitri Guerassimov
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20 Comments
great work.
cannes.
How can these be Cannes material? Because it uses the same concept of Head for PS2? Because its complexity? Because it took a lot of time to do?
Done a lot of times before in better ways!
Not only it shows how it works but also give a clear opinion in each ad.
Like it.
Yes, perhaps Cannes. Because jury doesn't mind if it is the same idea and realisation as Coke or Playstaion (head)...
Doesn't look like playstation at all to me!
Great jobs guys
impressing...
Intelligent ads are the need of the hour.
I don't understand why is this great work. Please sheer some light. It looks so complex and turn people off.
The idea to show the underground of how something works, reminds me the head of playstation, and the coke distributor. Of course not "exactly" in the same way, but in the idea, all this is cogs.
Nothing new.
Nice, but not new.
Ivan, do you have the credits on this campaign?
Nice artwork. But idea same with PS2 ad.
Really great work. Well done!
this is fuckin gr8!! definitely cannes!
~ old habits die hard, older ones never do ~
great campaign.
exc vuelta
NAICE
visually brilliant. conceptually not that brilliant. changing the line may help.
The artwork is good, but not brilliant -the repetition of some objects without any edition kind of nags me- but i like the idea, a nice visual device for a deterministic model.
Nice series!
Cannes!
Byte!
great work guys!
fantastic!