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Grandchildren, 3

Agency: 
Published/Aired: 
October 2009
Description: 

Granny’s fries without the Granny

Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching: Stefan Kranefeld
Head of Art: Elena Mazzanti

Comments (27)

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Highest Rated

fondafo's picture
fondafo
Activity Score 418

It is funny!

Prof's picture
Prof
Activity Score 1449

me likey

Quite really.

s1bs's picture
s1bs
Activity Score 397

yeah, it's cool

Guest's picture
Guest

Really nice one. Great photos also.

Guest's picture
Guest

Love it.

Guest's picture
Guest

Very insightful, but one was enough!!!!

Guest's picture
Guest

nice photo

Guest's picture
Guest

GREAAAAAAAAAAAAT INSIGHT!!!!!! LOVE IT.

Andrea Afeltra's picture
Andrea Afeltra
Activity Score 96

Ahahah it's totally cool.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Funny idea

Juan Cabral's picture
Juan Cabral
Activity Score 709

OK. It could be other products, but it is still OK.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Good idea and concept. But one was enough!

ruizigor's picture
ruizigor
Activity Score 10

Great insight! Works for me. :)

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

It's more of a positioning strategy than an insight. But I think it's a clever way to market the product. It could very well resonate with the consumer. I think it's cute as well as effective.

The same ad three times. But I've never been a complainer about that. If they want to call it a "campaign", so be it!

I like it.

silvi's picture
silvi
Activity Score 4172

Excellent!

hagemony's picture
hagemony
Activity Score 335

yes! agreed with all above.

Sydney based jake's picture
Sydney based jake
Activity Score 115

swing, hit, nail, head, done. Nice work.

Guest's picture
Guest

nice but lazy, must have been able to do 3 diff executions.
how bout one of the kid having to put on a bad jersey that granny knitted.
not that hard is it.

rolling.stone's picture
rolling.stone
Activity Score 2741

Liked the emotional approach of campaign

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~ Quite obviously, I have gathered no moss ! ~

gravity's picture
gravity
Activity Score 181

nice!

Yanay's picture
Yanay
Activity Score 60

love it

Guest's picture
Guest

Great thought but the same execution three times.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Y qué pasa con aquellos que perdimos ya a nuestras abuelas?
=(

Chief Creative Director Nexus BBDO

Guest's picture
Guest

same 3 time! but cool

Guest's picture
Guest

I don't get the meaning behind the ad. granny's fries?
mind to explain?

AXAY555's picture
AXAY555
Activity Score 582

ya plz someone explain the line & the insight...is it that this frites r same as granny's but without the granny

Tommy G.'s picture
Tommy G.
Activity Score 897

excellent, love the edited colors in the boy's eyes.

fondafo's picture
fondafo
Activity Score 418

It is funny!

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