Fragile Municipality of Siena: We can help you, Pill

We can help you.
Small problems may turn into big for senior citizens. Fragile is Siena Municipality’s helpline which takes care of your needs.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriters: Giampiero Cito, Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: May 2010

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3 comments

pdabhinav's picture
pdabhinav
100 pencils

nice :)

pdabhinav's picture
pdabhinav
100 pencils

nice :)

dreadboy's picture
dreadboy
413 pencils

What's with the huge feet? A little cheap post-pro, but I can relate to the message. Nice campaign overall, with the usual this and that glitches.

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