Fragile Municipality of Siena: We can help you, Bird

We can help you.
Small problems may turn into big for senior citizens. Fragile is Siena Municipality’s helpline which takes care of your needs.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriters: Giampiero Cito, Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: May 2010

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12 comments

Guest's picture
Guest

this is awsome!!!! hahahahaha,
Good job guys, lion for sure!!!

Prime83's picture
Prime83
497 pencils

Nice arte, nice idea.

shaun1800's picture
shaun1800
293 pencils

You guys work for them don't you...It's ok but not great.

Dhananjay S Madhavan's picture
Dhananjay S Madhavan
13 pencils

good idea...good intepretation...good headline followed by perfect communication (body copy)

Dhananjay S Madhavan's picture
Dhananjay S Madhavan
13 pencils

good idea...good intepretation...good headline followed by perfect communication (body copy)

TommyO's picture
TommyO
1866 pencils

I like this the most.

Guest's picture
Guest

Bravi!

Guest's picture
Guest

At shaun1800:

Mind your own business man!

Ramezani's picture
Ramezani
315 pencils

haha.. are you dreaming...?

Guest's picture
Guest

i'm wondering why an ad aimed to old people in italy uses english language...

michelangelo's picture
michelangelo
660 pencils

terrible art direction, terrible retouching, terrible casting

world121's picture
world121
13 pencils

Hey I must really admit that I am just awestruck after seeing this piece of art. It is simply superb and marvelous. Definitely I would like to appreciate the people who all have been behind this wonderful creation. Indeed the old people need the assistance since they are very fragile in their second childhood. I hope that as superb they are in showing their ad, they are that much effective in helping out the older generation. I loved this post. : http://adsoftheworld.com/media/print/fragile_municipality_of_siena_we_can_help_you_birdmacaws as petshelp_you_bird

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