Fragile Municipality of Siena: We can help you, Bag

We can help you.
Small problems may turn into big for senior citizens. Fragile is Siena Municipality’s helpline which takes care of your needs.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriters: Giampiero Cito, Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: May 2010


capywriter's picture
5511 pencils

This one is ok, the one with the pill isn't. I prefer the one with the pigeon.

esteb's picture
673 pencils


Matt Tonkin's picture
Matt Tonkin
168 pencils

"Small problems may turn into big for senior citizens." Bad grammar, should be big problems for senior citizens. or just may turn big, with no into.

Dzsoi's picture
6554 pencils

Is the old lady trying to get rid of a dead body?

TommyO's picture
1866 pencils

I thought it's a diaper!

Guest's picture

i think this one works well

SoCH_TO's picture
959 pencils

What is idea ???????????????

Live with Passion

Critic's picture
271 pencils

Good one Dzsoi :) From the look of the old lady, one gets a feeling it is not garbage that she is trying to get rid of.

v0the0kwc's picture
141 pencils

I think its kinda cool, the plastic bag is too heavy for the lady to carry nice~!

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