Fragile Municipality of Siena: We can help you, Bag

Fragile Municipality of Siena: We can help you, Bag
Average: 7 (39 votes)

We can help you.
Small problems may turn into big for senior citizens. Fragile is Siena Municipality’s helpline which takes care of your needs.

Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriters: Giampiero Cito, Matteo Spadoni
Illustrator: Benedetto Cristofani
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo
Published: May 2010

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9 comments

capywriter's picture
5525 pencils
capywriterTuesday, June 8, 2010 - 11:40

This one is ok, the one with the pill isn't. I prefer the one with the pigeon.

esteb's picture
673 pencils
estebTuesday, June 8, 2010 - 12:41

Basic.

Matt Tonkin's picture
168 pencils
Matt TonkinTuesday, June 8, 2010 - 14:35

"Small problems may turn into big for senior citizens." Bad grammar, should be big problems for senior citizens. or just may turn big, with no into.

Dzsoi's picture
5009 pencils
DzsoiWednesday, June 9, 2010 - 04:26

Is the old lady trying to get rid of a dead body?

TommyO's picture
1878 pencils
TommyOWednesday, June 9, 2010 - 08:17

I thought it's a diaper!

That's me!
http://blog.tapuz.co.il/wranger

Guest's picture
GuestWednesday, June 9, 2010 - 10:04

i think this one works well

SoCH_TO's picture
932 pencils
SoCH_TOThursday, June 10, 2010 - 02:42

What is idea ???????????????

Live with Passion

Critic's picture
273 pencils
CriticThursday, June 10, 2010 - 03:06

Good one Dzsoi :) From the look of the old lady, one gets a feeling it is not garbage that she is trying to get rid of.

v0the0kwc's picture
141 pencils
v0the0kwcFriday, June 11, 2010 - 00:40

I think its kinda cool, the plastic bag is too heavy for the lady to carry nice~!