It's unbelievable that such a place really exists.
Advertising Agency: W/Brasil, Brazil
Creative Director: Rui Branquinho
Art Director: Rodrigo Lebrun
Copywriter: Marcelo Conde
Photographer: Platinum
Published: February 2007
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23 Comments
It's unbelievable such an ad really exists. Copy is really bad.
How can W/brasil do this to us???? That agency is historic really good type A1 shit. Lots and lots of lions but this is there worst work by far. Washington Olivetto is a genius how can he aprove this shit.
I am really sad about this crap
Washington, grab the type writer and show the kids how to do an ad.
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
Washington is on holiday like that!
Washington was enjoying something "on the rocks" that day...
agree to people above me. :)
http://jennywhx.blogspot.com jwhx:Visionary
haha...i second that!
It doesn't make any logical visual statement! I mean put a word in the empty space here, if you can:
( This place is ......., like how a dinosaur was! ) You know what I mean? The relation between your iconography and your product is just the existence regardless if it is possible or not. And I have some bad news to tell here, All products exist.
I think the people who may find this ad a cool ad or whatever, may just ask: So what is the reason which makes this hotel impossible to exist? or on other words: what are the benefits that this hotel gives which couldn't be found in any other hotel. Will you be there to answer them?
My advice: don't forget to give a reason in your advertising!
Does it come with the Dinosaur?
VP
http://www.puerhcha.com
Call me the thirt
unbelievable!
The copywriter is a dinosaur?
people who complain about copy, cannot write "there" when they really mean "their".
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The Prozac Republic®
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The Prozac Republic®
ok for all the previous comments, but i like the photo.
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Advertising pass, pasta remain...
I like the ad.
good and smart idea.
Comments are really poor.
the idea is ok. not stellar but the execution isn't quite there yet. it's like drinking a flat soda
the photoshop job is a little off in the shadow department....the tail shadow suggests high-noon but the body shadow is saying something completely different..
www.ashlandic.com
How could you judge a photoshop job on a jpeg with this quality?????????
well...like i said...the shadows are going in two different directions. that wouldnt be possible in an un-photoshop world...unless this wonderland has two suns??
www.ashlandic.com
I kinda like these. I would have done a little less obvious things like the flying saucer and the elf. I liked this one though, to me it said beautiful/lush landscapes from a untainted time. The writing is so so. But I dont want to side with a person who comments like Brenda so I'm impartial to these.
Cool brand positioning line. Wrong metaphor for the brand.
Paradise = dinosaur? It's not rocket science, kiddies.
>>>> That's not an ad. THIS is an ad.
Tell me this campaign is a joke. please.
sometimes good photography can't save the bad idea.
beach hotel for dinosaurs?
To be honest, after reading the copy it leaves you wondering whether the place (hotel) exists or not...
So does it exist?
and that kind of joke was used before, when Nessie sell some jerkie car. Old jokes, poor insight.