me thinks's picture
me thinks
722 pencils

It's unbelievable such an ad really exists. Copy is really bad.

bigbadfatmadafaka's picture
486 pencils

How can W/brasil do this to us???? That agency is historic really good type A1 shit. Lots and lots of lions but this is there worst work by far. Washington Olivetto is a genius how can he aprove this shit.
I am really sad about this crap

Washington, grab the type writer and show the kids how to do an ad.

TheVinchiFish's picture
86 pencils

Washington is on holiday like that!

Italian Job's picture
Italian Job
14 pencils

Washington was enjoying something "on the rocks" that day...

jennywhx's picture
1142 pencils

agree to people above me. :)

Chocolat's picture
288 pencils

haha...i second that!

shawkash's picture
22 pencils

It doesn't make any logical visual statement! I mean put a word in the empty space here, if you can:
( This place is ......., like how a dinosaur was! ) You know what I mean? The relation between your iconography and your product is just the existence regardless if it is possible or not. And I have some bad news to tell here, All products exist.
I think the people who may find this ad a cool ad or whatever, may just ask: So what is the reason which makes this hotel impossible to exist? or on other words: what are the benefits that this hotel gives which couldn't be found in any other hotel. Will you be there to answer them?
My advice: don't forget to give a reason in your advertising!

varatphong's picture
78 pencils

Does it come with the Dinosaur?


Steeef's picture
135 pencils

Call me the thirt

bzedgar's picture
16 pencils

The copywriter is a dinosaur?

prozac_republic's picture
196 pencils

people who complain about copy, cannot write "there" when they really mean "their".

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The Prozac Republic®

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The Prozac Republic®

otto54's picture
381 pencils

ok for all the previous comments, but i like the photo.

Saltsea's picture
321 pencils

I like the ad.
good and smart idea.
Comments are really poor.

skullforce's picture
66 pencils

the idea is ok. not stellar but the execution isn't quite there yet. it's like drinking a flat soda

the_ashlands's picture
1394 pencils

the photoshop job is a little off in the shadow department....the tail shadow suggests high-noon but the body shadow is saying something completely different..

Italian Job's picture
Italian Job
14 pencils

How could you judge a photoshop job on a jpeg with this quality?????????

the_ashlands's picture
1394 pencils

well...like i said...the shadows are going in two different directions. that wouldnt be possible in an un-photoshop world...unless this wonderland has two suns??

AlphaHawk's picture
84 pencils

I kinda like these. I would have done a little less obvious things like the flying saucer and the elf. I liked this one though, to me it said beautiful/lush landscapes from a untainted time. The writing is so so. But I dont want to side with a person who comments like Brenda so I'm impartial to these.

Rog's picture
6094 pencils

Cool brand positioning line. Wrong metaphor for the brand.
Paradise = dinosaur? It's not rocket science, kiddies.

>>>> That's not an ad. THIS is an ad.

simone's picture
187 pencils

Tell me this campaign is a joke. please.

mrtalented's picture
2175 pencils

sometimes good photography can't save the bad idea.

beach hotel for dinosaurs?

B128's picture
392 pencils

To be honest, after reading the copy it leaves you wondering whether the place (hotel) exists or not...
So does it exist?

Daniels's picture
12 pencils

and that kind of joke was used before, when Nessie sell some jerkie car. Old jokes, poor insight.

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