FPA: Remember wearing this?, 4

Remember wearing this? Then remember to wear this!
Remember when you thought this looked fab and groovy? When everything was peace, love and tie-dye tee shirts? You're older and wiser now of course. An experienced lover. All the sexual anxieties of youth a thing of the past. But if that's true, how come it's older people who are getting more sexually transmitted infections (STIs) than ever before? Simple. Once we hit our 40s and 50s, we drop our guard. We think things like syphilis, gonorrhoea, genital warts and chlamydia are strictly for young people. Well, unfortunately, STIs don't ask how old you are before they infect you. And they don't care how few sexual partners you've had recently either. So, if you want to enjoy a few more perfect summers of love, remember - condoms rock. Use them!

Advertising Agency: tea, London, UK
Creative Directors: Chris Bishop, Stuart Fermor
Art Director: Chris Bishop
Copywriter: Stuart Fermor
Published: September 2010

13 comments

Billoughsby's picture
Billoughsby
5091 pencils

Sharp repurposing of old ad. Like.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

tj.singh's picture
tj.singh
10 pencils

execution could have been better.

miko1aj's picture
miko1aj
3098 pencils

i don't think so. What would you do better?

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice twist, I like it.

Guest's picture
Guest

executions are exactly as they appeared on the original ads.

sloppy4's picture
sloppy4
1496 pencils

if you remember this? remember to wear this?
completely retarded and amateur reasoning.

Billoughsby's picture
Billoughsby
5091 pencils

That's why they call it advertising.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Can a woman wear a condom? Somebody pls explain....

Guest's picture
Guest

Probably is not a woman.

Guest's picture
Guest

shes a man.

weird retro look. Some old white heads will love it.

Guest's picture
Guest

People show up here for the free donuts and coffee -- who shouldn't be here.

ERROR404's picture
ERROR404
770 pencils

i dont get it. copytext is toooo loooong.

Guest's picture
Guest

Works for the generation, although I hate the art direction of the random inserted condom.

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