FPA: Remember wearing this?, 1
Remember wearing this? Then remember to wear this!
Remember when you thought this looked fab and groovy? When everything was peace, love and tie-dye tee shirts? You're older and wiser now of course. An experienced lover. All the sexual anxieties of youth a thing of the past. But if that's true, how come it's older people who are getting more sexually transmitted infections (STIs) than ever before? Simple. Once we hit our 40s and 50s, we drop our guard. We think things like syphilis, gonorrhoea, genital warts and chlamydia are strictly for young people. Well, unfortunately, STIs don't ask how old you are before they infect you. And they don't care how few sexual partners you've had recently either. So, if you want to enjoy a few more perfect summers of love, remember - condoms rock. Use them!
Advertising Agency: tea, London, UK
Creative Directors: Chris Bishop, Stuart Fermor
Art Director: Chris Bishop
Copywriter: Stuart Fermor
Published: September 2010
3 Comments
Long tedious copy.
Sure the copy could of been more succinct but I think they were trying to replicate an old 70's ad which typically were copy heavy. But not as long as the famous "they all laughed when I sat down at the piano" ad written by John Caples, and it was very successful.
http://www.versacreations.net/advertising/165/famous-headline-1-they-l...
I like it. But Im not sure if my mom is in the target group for condoms anymore.
Stay hungry. Stay foolish.