Advertisement

Pills

Published/Aired: 
March 2010
Description: 

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka

Print advertisment created by Saatchi & Saatchi, Sri Lanka for FPA, within the category: Public Interest, NGO.

She remembers. Everyday. With a simple swallow the pill delivered; liberation to women, stability to families and fresh blood to the work force. In short, it gave women a taste of freedom.

Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus
Copywriters: Roshan Quintus, Mudith Uswatta
Agency Executive Producer: Randima Jayasinghe
Account Manager: Anoushka Wijesurendra

Comments (14)

Log in or register to post comments

Highest Rated

charithco's picture
charithco
Activity Score 266

really ?

"Art is my life's satisfaction"

zerocool's picture
zerocool
Activity Score 455

bad layout. TOo complicated for my brain.

Dadaism's picture
Dadaism
Activity Score 161

fresh blood to the work force??? What's this ad for?

Adaddicted's picture
Adaddicted
Activity Score 3435

In short, it gave the people the freedom to comment!!!

withalltherespects

whatthefudge's picture
whatthefudge
Activity Score 1266

Huh?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

What?

stevel's picture
stevel
Activity Score 423

we all know that babies are the cheapest labor you can buy. they can do the work of three cats!

....is what this ad was trying to say

sahilosophy's picture
sahilosophy
Activity Score 75

All i could give was 1 star.

silvi's picture
silvi
Activity Score 4172

COmplicated

kimi yancek's picture
kimi yancek
Activity Score 26

dont get it?

Sven Gali's picture
Sven Gali
Activity Score 845

It shouldn't to be about the propaganda (the fresh blood to the work force), but if you are familiar with the nationalism in Sri Lanka, the campaign may not make sense here but it does to the local audience. Population control is a common theme when tagged with national pride, ie. is you love your country you will limit the amount of mouths "we as a country" have to feed.

everartz's picture
everartz
Activity Score 7609

i like the logo

| everartz |

art one's picture
art one
Activity Score 70

no

ashan's picture
ashan
Activity Score 70

it takes some work to understand the copy. It would be better if the benefits are put in a simpler sense (why the stability, why fresh blood to the workforce).

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

charithco's picture
charithco
Activity Score 266

really ?

"Art is my life's satisfaction"

Advertisement