28 comments

Mo's picture
Mo
648 pencils

Funny. :-D

fifthbullet's picture
fifthbullet
188 pencils

the retouching is so bad

viral fever's picture
viral fever
30 pencils

cool

rubberstamp's picture
rubberstamp
66 pencils

?

DDBill's picture
DDBill
120 pencils

nice~

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

addyhoch10's picture
addyhoch10
2592 pencils

good one, but as fifthbullet said: awful retouching

Desi's picture
Desi
1052 pencils

I don't get it?
Is it for a telecom brand where you can download streaming videos and pause? If that it is, then it is pretty bad.

ivan's picture
ivan

It's like Tivo, you can pause live tv. So, the TV was stopped, the bikes stopped, the rides flew further...

Ivan Raszl, admin of AotW

Copy_Can's picture
Copy_Can

If the bikes were stopped...
and the riders kept flying...
given the idea of pausing live TV...
is it safe to say the riders aren't part of the live TV?

Because if they were, they'd be paused, too, no?

Weak idea, IMO.

the_ashlands's picture
the_ashlands
1394 pencils

are you saying that it'd be better to just show a single frame from a bike race???? if so, i'd have to disagree with you..there would be absolutely nothing original or creative about a showing a still frame of a race...this works much better.

Copy_Can's picture
Copy_Can

Absolutely not. A single frame with everyone frozen is a crappy, crappy ad.

What I'm saying is the idea is flawed:
You can't have the bikes frozen ON THE TV with the people flying. THE PEOPLE are part of the live TV, too.

It's just wonky, that's all.

the_ashlands's picture
the_ashlands
1394 pencils

i disagree...obviously the people in the shot are part of the tv...but this idea is clever and absolutely works.

remember the old adage here people..."say one thing, show another"

hovsep's picture
hovsep
33 pencils

The name of the agency corresponds to this visual :)

Coincidence?

Hovsep

Copy_Can's picture
Copy_Can

Hovesep, you Armenian?

popdistortion's picture
popdistortion
1594 pencils

Funny. Can already see the TV commercial.

AdDavid's picture
AdDavid
406 pencils

great! wud it be understood better/faster if they were flying mid air?

wickedcheese's picture
wickedcheese
84 pencils

agreed, but if they did that, the retouching would prolly be worse. nice idea though.

the_ashlands's picture
the_ashlands
1394 pencils

i dunno...i think its fairly obvious as is. this is one of those ads that is much better suited for tv tho. great idea

thecharles's picture
thecharles
104 pencils

agreed ashlands, this campaign would carry over well into televsion, however i think keeping the print ads running concurrently would work even better than just switching it to television. Over all i like. I would love to keep typing but John Huebert III wants me to pass some food through the bars on his cage.

kre8's picture
kre8
989 pencils

desi - why cant we see any work on your site?

Desi's picture
Desi
1052 pencils

Dude, u need to register.

drizae's picture
drizae
503 pencils

Nice idea, would like to see how it campaigns

Fail Harder.

nemesis's picture
nemesis
761 pencils

I think it's a cool idea. Mybe the picture or retouching could be better, but the idea is cool.

jmcho's picture
jmcho
278 pencils

haha humorous.

glare's picture
glare
29 pencils

haha.
three drunk monkeys do funny and great ideas.

pixelbomb1's picture
pixelbomb1
2555 pencils

quit smokin and you won't fall off your bike. would have been cool if there is a hand w/ a remote on the lower right and and pressing the button. Then the bikes are doing an endo or the riders up in the air.? maybe?

Sincerely,
Arnold Santillan
714-206-2459

B128's picture
B128
392 pencils

I like it. I'm working on a similar brand and I wish I'd thought of it. Bravo guys.

appie's picture
appie
157 pencils

I have seen an exactly same ad about the same feature. I am not as resourceful as ivan
to upload that particular creative. Wait, I think I am talking about the same ad.

Log in or register to post comments