Fox Shox: City

Advertising Agency: Wachowiak Worldwide, Minneapolis, USA
Photographer: Tyler Gourly
Digital Production: Firstbase Imaging
Published: June 2009

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alexander_bickov's picture
3279 pencils

Hm, I dont get this idea

bubblestheclownfish's picture
618 pencils

In a Perfect World, mountain/offroad bikers would go to work on challenging hills and rocky cliffs as it would help save the monotony of a boring car ride to work. They could play on the way to and from. Idea's good, but too much rock on the pages. If this is a DPS, the right hand detracts from the core imagery. This is a very targeted group it seems, and for that it works, but needs a better layout. Also falls into the trap of not showing the benefit of YOUR shocks vs. other brands of shocks - because this is a perfect world for anyone that has an offroad bike, regardless of brand.

Guest's picture

that is because you are not at all bright.

Guest's picture

"in a perfect world"
reminds me of Absolut Vodka

tirthomitro's picture
2722 pencils

yeah... wat's the point here?? anybody??
or should i go fish!

they showed me a picture & i laughed
dignity has never been photographed

sirvan's picture
29870 pencils

BMXers / MountainBikers with everything was craggly and rugged, so they could ride it.


"I love some things, and don't love some other things."

AmOgodzzz's picture
826 pencils

"In a perfect world" is such an overused line, isn't it? And I feel like that concept has been done so many times before for a range of products.

Guest's picture

''In a perfect road"" should be..

Dev Kumar's picture
Dev Kumar
834 pencils

Nothing wrong if the idea was in use before. What matters is whether these guys have done a good job of filling old wine into a new bottle. I reckon they have.

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