Foundation Nicolas Hulot: Tree

Foundation Nicolas Hulot: Tree
Average: 6 (6 votes)

Our destinies are linked. Protect biodiversity. Foundation Nicolas Hulot. For nature and mankind.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Anne De maupéou, Pascal Grégoire
Art Director: Mathieu Vinciguerra
Copywriter: Olivier Dermaux
Art Buyer: Isabelle Baud
Photography: Jean-marie Vives

13 comments

jennywhx's picture
1142 pencils
jennywhx

i pretty like the feeling they use naked baby together with nature. perhaps the "contact" touched me.
but some of them the emotion of baby is bit wrong.
btw, i love it.

me thinks's picture
722 pencils
me thinks

Salutes. Simply fantastic.

Rog's picture
6108 pencils
Rog

Cool. Not earth shattering.
Very similar thinking down here...

>>>> That's not an ad. THIS is an ad.

Minimum's picture
1496 pencils
Minimum

I like the ones with the animals alot. But a tree? That is a bit too forced. With the animals it works, we all know the story of said Remulos and Romulus. Raised by animals isn't something that we find out of this world. But raised by a tree? Now thats just crazytalk! :)

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Slashh's picture
294 pencils
Slashh

I agree. What, they couldn't come up with one more animal? The tree is not working for me at all. Especially when compared to the incredible imagery of the animals caring for the babies. This one reminds me of those cheezy talking trees in The Wizard of Oz.

addyhoch10's picture
2592 pencils
addyhoch10

maybe you're taking this too literal. it's a metaphor, just as the legend of romulus and remus is.
i think these ads are a too fabricated. a bit whatever.
nice photos though

A. J. SMITH's picture
2842 pencils
A. J. SMITH

This is ok.

Not great but ok.

copywriter.txt's picture
830 pencils
copywriter.txt

Kinda old, but i still find this a nice work.

Chocolat's picture
288 pencils
Chocolat

oh that poor baby's butt!

curious's picture
34 pencils
curious

am I the only one who think the tree looks creepy?

Beatboxer's picture
1523 pencils
Beatboxer

That baby gotta be happy!

TheSpiritWalk's picture
TheSpiritWalk

Beautiful, and says so very much. Regardless of whether the tree is "creepy" or perhaps another animal could/should be used, it serves as a reminder that we need to remain steadfast. "We are forever known by tracks we leave." ~ Dakota

Sven Gali's picture
845 pencils
Sven Gali

More nurturing but still cold. How about something softer here?