Foundation Haensel & Gretel: Horror House, Girl

Not every child is looking forward to coming home.
In Germany every 5th child gets sexually abused. In 80% of the cases it happens in their home. Get more information at: www.haensel-gretel.de
Help prevent child abuse

Agency: Scholz & Friends, Hamburg, Germany
Creative Directors: Marcus Korell, André Klein
Art Director: Carolin Rathgeber
Illustrator: Insect, London
Graphic: Mareike Ledeboer
Postproduction: Metagate, Hamburg
Account Executives: Alexander Yazdi, Alexander Ewert, Meike Boesche

Related videos by Shutterstock

14 comments

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Bloody hell! Thats a serious amount of sexual abuse though, is that right? one in five kids?

Thats a shame.

Nice visual though, this one is better than the previous one, looks really menacing because of the angle/perspective.

I like.

Minimum's picture
Minimum
1496 pencils

I really love this illustration, but indeed a logo that says Hansel und Gretel does noet make me feel serious about it

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Disco Munky's picture
Disco Munky
3900 pencils

These are good ads. this one would be my favourite.

It's just a shame that we need an ad for this. The world isn't that great underneath the surface.

9.7/10

Doin' it for the points

chimie's picture
chimie
156 pencils

I think its overrated, I would give just 9.67/ 10 :-)

Ney Frances's picture
Ney Frances
660 pencils

finally I agree 100% with you!

is there life before death?

Have Heart's picture
Have Heart
922 pencils

This one is pretty nice, the other two are not so stunning. Nice art, but I wonder why there's such a long copy, but no Copywriter in the credits.

Claus Thaler's picture
Claus Thaler
32 pencils

As far as I know the CD André Klein was the copy writer too.

leinad's picture
leinad
30 pencils

Thank you, Claus Thaler aka André Klein.

Claus Thaler's picture
Claus Thaler
32 pencils

No, I´m not André Klein, but I worked with him some years ago and the last time we met he was a copywriter, so I presume that he wrote the copy.

leinad's picture
leinad
30 pencils

Alright, Claus Thaler aka former co-worker of André Klein aka creative director aka copywriter.

Minimum's picture
Minimum
1496 pencils

I might be asking a dumb question....but whats the diffrence between the person listed as the Illustrator and the Graphic. It seems to me that they only used an Illustrator. What is the graphic then?

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

msred's picture
msred
491 pencils

That is a good question Minimum.

Coming from a graphic artist perspective I love the illustration, this one particularly the best out of the three.
as far as idea.. i thinks it might be weak, unless im not seeing something - if im not someone please enlighten me.

ripster's picture
ripster
152 pencils

wow not sure if these numbers are right

from time to time you see some media coverage about that, but i never heard something like 20% of all children, i mean, these numbers are shocking by the way, if they are true

Arisca's picture
Arisca
164 pencils

The impact derives from the information in itself, i think. Graphically it's beautifully orchestrated, but the "Monster House" feel is a bit too distraughting. Maybe it should be grimmer, cruder. The lettering is great but it too feels out of place. Yet again, tricky subject.

Log in or register to post comments