Foundation Haensel & Gretel: Horror House, Boy

Not every child is looking forward to coming home.
In Germany every 5th child gets sexually abused. In 80% of the cases it happens in their home. Get more information at:
Help prevent child abuse

Agency: Scholz & Friends, Hamburg, Germany
Creative Directors: Marcus Korell, André Klein
Art Director: Carolin Rathgeber
Illustrator: Insect, London
Graphic: Mareike Ledeboer
Postproduction: Metagate, Hamburg
Account Executives: Alexander Yazdi, Alexander Ewert, Meike Boesche


Conceptual-eyes's picture
1475 pencils

The Identity / logotype at the base of this ad looks like a naf haunted house adventure. It doecn't feel serious when the message clear is. For this reason I am going to have to say bad art direction. Oh and the idea is almost non-existent...too generic. --


A. J. SMITH's picture
2834 pencils

I see what Jnr AD is saying in retrospect, it is a tad joky for such a serious message (i may have said something along these lines on the first one... can't remember) but I like the concept.

I fail to beleive one in five German kids gets sexually abused though. If thats the case its way worse than the rest of the world. If anyone knows that stat is true then feel free to correct me. Doesn't wash with me though.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Yea really, 1 in 5? That seems kind of high. If that's the case, Germany has a real epidemic on their hands. I find it hard to believe that if I walk down the street, there are kids being sexually abused in every 2nd or 3rd house, depending on how many kids live in each house. My apologies if I'm being ignorant here. Just doesn't seem right.

dmiyabara's picture
2 pencils

This maybe explain why we find so many people from German (and others countries) doing sexual tourism in the Northeast of Brazil... too bad to know.

ellehcimeo's picture
3522 pencils

i feel a major disconnection here. it's not the house/home the child is afraid of, it's what's inside, his abusers, that scares the kid. plus, it's not always parents or siblings who do the abuse, though it's likely someone they know well, not necessarily someone they live with at home. i also agree that it's too cutesy and that the statistic seems high.

swati s's picture
swati s
20 pencils

whn i took self defence classes, the sir asked abt 100 girls present in the hall if thr was anybody thr who has never been sexually abused...and not a single hand was i dnt find the statistics very shocking.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

You're saying that every single one of them had been sexually abused? What the hell is going on over there?!?!

swati s's picture
swati s
20 pencils

yup. not all the way but....ask around...u'll be surprised

tyraptos's picture
74 pencils

Maybe it's a mistranslation. I think sexually abused includes unwanted hugs, kisses, touching et cetera, not only abusing children in a sexual act.

I like these ads.


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