Animal judges, 3

Agency Network: 
May 2014

Print advertisment created by Ruf Lanz, Switzerland for Foundation Animal in the Law, within the category: Public Interest, NGO.

People who abuse animals deserve a tough judge.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
Photographer: Staudinger + Franke

Comments (3)

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GrumpyArtDirector's picture
Activity Score 858

Nice retouching, but an ad for a client like this should move you or strike you, not make you laugh.

bubblestheclownfish's picture
Activity Score 614

Grumpy - TOTALLY agree! We need to feel pity for the animals, and hopefully empathy. "Oh look at the funny animal with the judge's wig on!" isn't doing it. There is no court where animals will judge you - that's fantasy - the reality is much more hopeless, and this does not reflect that.

kleenex's picture
Activity Score 49058

I certainly would look at this ad.