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Foundation Against Drug Addiction: Perfume
The biggest danger is forgetting what they really are.
Advertising Agency: Sra. Rushmore Madrid, Spain
Executive Creative Director: Miguel García Vizcaíno
Creative Directors: Paco Conde, Quito Leal
Art Directors: Quito Leal, Diego Alonso
Copywriters: Paco Conde, Jorge Herrero
Photographer: Garrigosa Studio, Barcelona
Production: CP - Producers, Virginia Hernando
Published: January 2008
Comments
http://www.watshow.com
common public like me wont understand..
Don't like this campaing at all.
The message is a total mess. I don't do drugs (well ok, i smoke a bit) but this doesn't prevent me from doing them.
My opinion.
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Smart and Funny Signature.
Good insight. Good shot!
this will not do any change in drug users.
a bit of a yawn. doesn't touch me at all.
I quite like these.
Won't stop me taking drugs, but might trigger the right amount of thought in someone on the fence perhaps.
Pretty, but little Oomph, if you know what I mean.
This should have been talc powder not perfume.
I like the idea--that cocaine is a designer drug, the choice of the rich. But the execution is lacking--too intellectual and not emotional enough. It needs to make you feel more, not think. Everyone knows intellectually that drugs are bad; you have to make them feel why.
good line!
nice idea, good thinking.
I totally agree with Teenie, for these kind of campaigns you need a concept that strikes people emotionally, something that can definetely make them see the consecuences of the usage of drugs such as cocaine, heroin, etc.
For that reason, I like that Montana Meth Project ad with a beat-up mother in the kitchen. That was a very powerfully emotional ad.
I think both cerebral AND visceral approaches are valid for this type of topic. I don't particularly prefer one over the other. "The audience" for this problem is so broad, I don't think you can blanket the message with only one technique.
With that said, the ad with an Altoids can from this campaign is my favorite.
I saw that one here when they presented the Cannes winners. It brought tears to my eyes. It was very touching.
Good photo, light and grayscale. Terrible copy and message.
I don't get it.
cokeheads would find this amusing, probably like it as a poster. It's almost a promotion. I do like the visuals in the campaign but not sure of it's effectiveness.
I totally agree with Andal.
It's a nice idea to make a perfume with those kinds of name because they are very known especially to those who are using it. It's a one way of getting a lot of costumers. But there is a disadvantage in that perfume. It's one way of promoting the prohibited drugs. Instead of keeping the people especially the minors away from drugs, they will be indulge in those things. I just hop that they will buy the perfume and not the prohibited drugs.
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cutie_tech123
Suffering from an addiction. This website has a lot of great resources and treatment centers.
http://www.treatmentcenters.org/a>
The only way for addict people to regain their lives is rehabilitation centers which offer them wide variety of treatment programs and services to treat them. They have the successful team of doctors and psychiatrists to fulfill their needs.
http://www.addiction-treatments.com/
Street drugs are highly addictive in nature and available in all regions. People take it for generating unnatural strength and pleasure and become drug abuse for lifetime. Only drug addiction treatments can help people to stop dependency.
http://www.drugrehabscenters.com/
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