Fondation Abbé Pierre: The lifeguard

Advertising Agency: BDDP Unlimited , Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Fabien Nunez
Copywriter: Fabien Duval
Photographer: Vincent Dixon
Responsable agency: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud

19 comments

Guest's picture
Guest

oh yeah, this is l-o-v-e

everartz's picture
everartz
7611 pencils

nice shot...
average concept..
result: 6/10

| Everartz |

Dev Kumar's picture
Dev Kumar
834 pencils

With a strong visual like this the copy just had to play straight and it did just that.

Guest's picture
Guest

Great !

Guest's picture
Guest

Strong and well put. Visually stunning, and I like the christic reference ;-)
Now does it really is an "average" concept ? Well, never seen it before, and crossing summer fun with reality is a good advertising move : you usually ear about homeless in winter, and advertising usually goes with the flow on that...

Guest's picture
Guest

very nice !

Guest's picture
Guest

wow... this pic is a true shock, very well done, and at least it deserves a deep and serious idea.
good job guys!

cyril effman's picture
cyril effman
24 pencils

Great work, very strong visual !!!

Guest's picture
Guest

Well Done

silvi's picture
silvi
4172 pencils

Strong!

firebug's picture
firebug
1117 pencils

NICE

reactor's picture
reactor
294 pencils

Nice photography. Quite straight forward.

Reactor

Guest's picture
Guest

yeahhhhhhhhh

Guest's picture
Guest

Really well done. Nice concept. Nice shot.

Guest's picture
Guest

Good Retouching

rolling.stone's picture
rolling.stone
2740 pencils

Good Art

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Great work !!

Guest's picture
Guest

This is gay. Weak concept. It's expected.

Guest's picture
Guest

This is disgusting.

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