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28 comments

Guest's picture
Guest

Hey, the product is called fat yak. Let's show a yak AND do a dick joke. Hur hur hur.

Notorious's picture
Notorious
631 pencils

man u crack me LOL

outsmart me, if you can

Guest's picture
Guest

Can anybody explain this to me?

Guest's picture
Guest

Awesome

alexander_bickov's picture
alexander_bickov
3279 pencils

I dont get this ad :)

tirthomitro's picture
tirthomitro
2720 pencils

now this is THE ad!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

In Australia, 'fat' is slang for penis (along with dozens of other slang words for penis). Perhaps that's something to do with it?

Guest's picture
Guest

I dont get it ????

Is it because we enjoy responsible watching penises or something like that ?

Prof's picture
Prof
1453 pencils

LMAO!!!

Quite really.

Guest's picture
Guest

awesome!! what does the ale taste like

everartz's picture
everartz
7611 pencils

what on earth does it mean ?? :(

| Everartz |

Guest's picture
Guest

give you one quess???? terrible ad!!!!!!!!

iT-iS-i's picture
iT-iS-i
1721 pencils

So their ale tastes like piss, hoorah, brave client.

:: Put your ears against the ground so i can walk over what you heard::

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

Seriously? This is an ad? Beer companies spend lots of $ to establish a brand's identity (we know - we're the AOR for one of them), and THIS is what they come up with? A beer that is either made of Yak's piss, tastes like Yak piss, stirred by a Yak's penis, or even worse - has something else added. Bravo guys!

Hey - our beer is called Tzeitz, so let's show a big set of tits. No - wait, it's called Johnson's Ale, so let's show a porn star's wang. [Rolls eyes]

Look - the ad's composited well, it's visually balanced, but that's it. The idea's just dumb.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Alcohol kills libido, or does it.

warreno's picture
warreno
222 pencils

So ... it's bull pizzle?

Ah well, at least the brand's name isn't Sheep Chowder.

Guest's picture
Guest

I think it's a pretty light hearted and funny ad, the audience will also think the same. It would work well as an billboard.

Guest's picture
Guest

good call. it was a billboard. And it sent the beer to No 1 in its category within 6 months - one of the most effective campaigns done last year!

Guest's picture
Guest

Awesome! Cheeky creatives. Brave client. Thumbs up.

Guest's picture
Guest

Fat is not slang for penis, it's slang for erect penis. The ad is also the launch of a new beer brand. As a launch ad, it works I guess.

Guest's picture
Guest

it's something to do with the "huge taste" of this new pale ale on the Aussie market.

Guest's picture
Guest

all you need to do just visit www.theuniquesale.web.com for more interesting adds...

NatalieM's picture
NatalieM
1687 pencils

HA! Well, that's branding! Straight and to the point.

Guest's picture
Guest

well all it says is i will drink penis

Guest's picture
Guest

So wait... the ale gives you a giant boner?

Guest's picture
Guest

This is really funny. A great outdoor execution!

Guest's picture
Guest

Well okay look at it from this view: beer is usually associated with masculinity and the yak is a VERY big and strong-looking yak, who yes, has a boner. Which means that only real men can handle such a beverage..alludes confidence with ease...make sense?

Guest's picture
Guest

Without doubt the best beer in Oz. Before I found Fat Yak, I thought that I would have to drink imported beer as any other Ozzie beer was like cold piss. Tony Soley, South west England (the home of real ale)

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