Fost Plus: Litter, 5

Litter belongs in the trash bin, and nowhere else.

Fost Plus is a governmental organisation occupied with recycling waste in Belgium.

Advertising Agency: Saatchi & Saatchi, Brussels, Belgium
Creative Director: Jan Teulingkx
Art Directors: Stijn Klaver, Ross Mc Currach
Copywriters: Raf De Smet, Bouke Zoete
Photographer: Tom Joye
Account handling: Nicolas Pignatelli, Wendy Galle
Published: September 2008

7 comments

Guest's picture
Guest

i didn't get it

sirvan's picture
sirvan
29870 pencils

Trash should not be on teh magazine.

+++

"I love some things, and don't love some other things."

sirvan's picture
sirvan
29870 pencils

Trash should not be on teh magazine.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Also I don't get it. and if it is like you say - then it is very forced execution - except the map of the city.

niniasufle's picture
niniasufle
407 pencils

It's not that the trash shouldn't be on the magazine, is just that it bothers the hell to everyone
get it?

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

I agree. It makes sense. In this case rubbish disturbs you in the place you would never wanted. And execution is so realistic, that it catches you by the guts. You don't have to love this ad at all - it's all about awareness.

And actually this rubbish is as disgusting as it really is :) true

This is good campaign!

dclxvi

Guest's picture
Guest

Very very effective

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